Blockchain Technology and its Implications on Digital Marketing: A Case Study of Amazon Web Services
| المصدر: | مجلة بحوث الإدارة والاقتصاد |
|---|---|
| الناشر: | جامعة زيان عاشور بالجلفة - كلية العلوم الاقتصادية والتجارية وعلوم التسيير |
| المؤلف الرئيسي: | Belakhdar, Nacera (Author) |
| مؤلفين آخرين: | Horri, Mokhtaria (Co-Author) |
| المجلد/العدد: | مج5, ع2 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2023
|
| الشهر: | يونيو |
| الصفحات: | 394 - 418 |
| ISSN: |
2676-184x |
| رقم MD: | 1397889 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Blockchain | Digital Marketing | Amazon | Amazon Web Services (AWS) Platform
|
| رابط المحتوى: |
عدد مرات التحميل
10
| المستخلص: |
Through this study, we aim to highlight the significance of blockchain technology, which has been embraced by many governments as a recent financial technological innovation. We will explore its mechanism and underlying principles, as well as its impact on digital marketing. Additionally, we will shed light on the ecommerce giant, Amazon, which has launched blockchain services to assist customers in developing blockchain networks. The study's findings reveal that blockchain's features such as security, transparency in data exchange, absence of intermediaries, and its decentralized nature, have made it possible to offer numerous privileges and capabilities to users in the field of digital marketing. |
|---|---|
| ISSN: |
2676-184x |
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