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Economic Intelligence in Support of Diversification: What Effects Characterize the Pharmaceutical Industry?

المصدر: مجلة اقتصاديات المال والأعمال
الناشر: المركز الجامعي عبدالحفيظ بوالصوف ميلة - معهد العلوم الاقتصادية والتجارية وعلوم التسيير
المؤلف الرئيسي: Meroudj, Mohamed Ali (Author)
مؤلفين آخرين: Kerkoub, Ibrahim Azzedine (Co-Author)
المجلد/العدد: مج7, ع2
محكمة: نعم
الدولة: الجزائر
التاريخ الميلادي: 2023
الشهر: جوان
الصفحات: 23 - 40
DOI: 10.37170/1986-007-002-009
ISSN: 2543-3784
رقم MD: 1398474
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: EcoLink
مواضيع:
كلمات المؤلف المفتاحية:
Economic Intelligence | Diversification | Pharmaceutical Industry Sector
رابط المحتوى:
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المستخلص: Nowadays, information has become a critical value-added resource for all companies that want to maintain their stability and sustainability for as long as possible, because the environment in which they evaluate is increasingly characterized by a constantly increasing and intensifying complexity and competitiveness. As a result, companies must explore innovative techniques for gathering relevant information; that facilitates their management while also enabling them to support and implement their strategic orientations. The current study intends to investigate the relationships between two crucial concepts for contemporary companies: economic intelligence as a strategy for information acquisition and diversification as an approach to strategic planning. As an empirical field, we performed our research using industrial companies in the Algerian pharmaceutical sector. The findings indicate the presence of effects between the adoption of diversification and economic intelligence practices.

ISSN: 2543-3784