The Suitable Marketing Plan’s Direction for Islamic Banking Windows in Algeria
| المصدر: | مجلة الإبداع |
|---|---|
| الناشر: | جامعة البليدة 2 - مخبر البحث حول الإبداع وتغير المنظمات والمؤسسات |
| المؤلف الرئيسي: | Foura, Roumaila (Author) |
| مؤلفين آخرين: | Lellouchi, Mohamed (Co-Author) |
| المجلد/العدد: | مج13, ع1 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2023
|
| الشهر: | يونيو |
| الصفحات: | 579 - 598 |
| DOI: |
10.53999/2297-013-001-033 |
| ISSN: |
2352-9563 |
| رقم MD: | 1398541 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Islamic Windows | Islamic Banks | Marketing | Algeria
|
| رابط المحتوى: |
| المستخلص: |
This paper highlights the necessity of turning the direction of marketing Islamic banking windows from the aim of attracting local savers and monetary mass of the parallel side, to the real aims and purposes of Islamic banking and the wide range of solutions offered by Islamic banking instruments in Algeria. It points out also the necessity of joining efforts to narrow the gaps of awareness and the misconceptions about Islamic banks and windows, especially that worldwide countries are shifting to Islamic banking. Thence, a fallacious marketing direction would mislead the development plan and increases the trust issues of customers. |
|---|---|
| ISSN: |
2352-9563 |
عناصر مشابهة
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