المستخلص: |
Sustainability has emerged as a critical aspect for organizations aiming to achieve long-term success and create positive impacts on society and the environment. This scientific article explores the implementation of a Balanced Scorecard approach as a strategic solution for integrating sustainability into performance management. By effectively incorporating sustainability metrics and objectives alongside traditional performance measures, organizations can align their goals with sustainable development principles. This article discusses the interconnectedness between economic, environmental, and social dimensions of sustainability and emphasizes the need for a holistic perspective in performance management. The proposed approach highlights the benefits of integrating sustainability, including improved stakeholder engagement, enhanced risk management, and the ability to measure and communicate sustainability impact. Case studies and practical examples demonstrate successful implementations and address potential challenges faced during the integration process. Ultimately, this article emphasizes the importance of driving sustainable performance as a means to create long-term value while maintaining financial viability.
|