المصدر: | مجلة الدراسات التجارية والاقتصادية المعاصرة |
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الناشر: | جامعة ابن خلدون تيارت - الملحقة الجامعية قصر الشلالة |
المؤلف الرئيسي: | Adnane, Houssem (Author) |
المجلد/العدد: | مج6, ع2 |
محكمة: | نعم |
الدولة: |
الجزائر |
التاريخ الميلادي: |
2023
|
الشهر: | جويلية |
الصفحات: | 188 - 200 |
DOI: |
10.55624/2382-006-002-010 |
ISSN: |
2661-7153 |
رقم MD: | 1399419 |
نوع المحتوى: | بحوث ومقالات |
اللغة: | الإنجليزية |
قواعد المعلومات: | EcoLink |
مواضيع: | |
كلمات المؤلف المفتاحية: |
Marketing | Algeria | Evolution | Challenges | Strategies
|
رابط المحتوى: |
المستخلص: |
The evolution of marketing in Algeria has been a topic of interest among researchers and marketers for several years. Algeria is an emerging economy that is experiencing significant changes in its political, economic, and social structures. As a result, the country's marketing environment is evolving at a rapid pace, and firms need to adapt to these changes to remain competitive. This article provides a comprehensive review of the evolution of marketing in Algeria, highlighting the key changes in the country's marketing environment, the challenges facing Algerian marketers, and the strategies used by firms to address these challenges. The article concludes with recommendations for future research in this area. |
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ISSN: |
2661-7153 |