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The Effect of Marketing Mix Elements on Consumer Behavior: A Field Study at the University of Masan
| المصدر: | مجلة الدراسات المستدامة |
|---|---|
| الناشر: | الجمعية العلمية للدراسات التربوية المستدامة |
| المؤلف الرئيسي: | Al-Sadi, Hasanain Muhammad Radi (Author) |
| مؤلفين آخرين: | Kolour, Hossein Rahimi (Co-Author) |
| المجلد/العدد: | مج5, ملحق |
| محكمة: | نعم |
| الدولة: |
العراق |
| التاريخ الميلادي: |
2023
|
| التاريخ الهجري: | 1445 |
| الشهر: | أغسطس |
| الصفحات: | 1233 - 1247 |
| ISSN: |
2663-2284 |
| رقم MD: | 1399596 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EduSearch |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Marketing Mix Elements | Consumer Behavior
|
| رابط المحتوى: |
| المستخلص: |
The research was conducted under the title The Effect of Marketing Mix Elements on Consumer Behavior as a field study at the University of Maysan. The main hypothesis of the research was the effect of marketing mix elements on consumer behavior, in addition to four secondary hypotheses. Where 44 questionnaires were distributed to a sample of 44 male and female students from different faculties at the University of Maysan, and after analyzing the personal data of the students, 36 questions were asked, divided into the axes of the elements of the marketing mix (product, price, distribution, promotion). The data was analyzed by the descriptive method using spss software. After analyzing the data with various measures, such as weighted median, arithmetic mean weight percentile, etc., it was found that the major and minor hypotheses were proven |
|---|---|
| ISSN: |
2663-2284 |
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