Assessing the Impact of Green Marketing Mix on Consumer Behavior: Insights from the Algerian Consumer Perspective
| المصدر: | مجلة دفاتر اقتصادية |
|---|---|
| الناشر: | جامعة عاشور زيان الجلفة - كلية العلوم الاقتصادية والعلوم التجارية وعلوم التسيير |
| المؤلف الرئيسي: | Souar, Walid (Author) |
| مؤلفين آخرين: | Almi, Hassiba (Co-Author) |
| المجلد/العدد: | مج15, ع2 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2024
|
| التاريخ الهجري: | 1446 |
| الشهر: | نوفمبر |
| الصفحات: | 16 - 29 |
| DOI: |
10.36530/1661-015-002-002 |
| ISSN: |
2170-1040 |
| رقم MD: | 1526181 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Green Marketing | Consumer Behavior | Eco-Friendly Products | Environmental Awareness
|
| رابط المحتوى: |
عدد مرات التحميل
3
| المستخلص: |
This study investigates the perceived effectiveness of the green marketing mix among Algerian consumers. It examines its impact on consumer behavior and environmental attitudes, mainly through purchasing decisions related to eco-friendly products. The sample comprises active consumers of green products. A descriptive-analytical method was employed, and a questionnaire was used to gauge respondents' attitudes towards the study variables. Data from 120 respondents were analyzed using SPSS to test the research hypothesis. The findings reveal that the green marketing mix elements are highly perceived, with the green product ranking highest, followed by promotion, distribution, and pricing. Algerian consumer behavior towards environmental sustainability and green products is also notably strong. The green marketing mix elements showed a statistically significant correlation with consumer environmental behavior at a significance level of 0.05. These findings provide insights that can guide businesses' marketing strategies and help them cater to the growing consumer demand for eco-friendly products. |
|---|---|
| ISSN: |
2170-1040 |
عناصر مشابهة
-
The Impact of Green Marketing Mix on Consumer Behavior: A Study of the Customers in a Sample of Algerian Economic Institutions
بواسطة: Brahimi, Farouk منشور: (2024) -
Exploring the Impact of Tourist Green Marketing Mix on Purchase Intention "Applied on Luxor City"
بواسطة: أحمد، إبراهيم محمد منشور: (2024) -
The Effect of Marketing Mix Elements on Consumer Behavior: A Field Study at the University of Masan
بواسطة: Al-Sadi, Hasanain Muhammad Radi منشور: (2023) -
The Motivational Factors of Green Marketing Affecting Green Consumption Behavior: The Mediating Role of Green Purchase Intention Considering the Consumers’ Ageing Groups
بواسطة: Haggag, Wegdan Mahmoud منشور: (2024) -
The Role of Electronic Advertising in Influencing the Behavior of the Algerian Consumer
بواسطة: Brahim, Gaid منشور: (2021)
