The Role of Social Media Marketing in Enhancing Brand Image: An Analytical Study
| المصدر: | مجلة الاقتصاد الصناعي - خزارتك |
|---|---|
| الناشر: | جامعة باتنة 1 الحاج لخضر - كلية العلوم الاقتصادية والتجارية وعلوم التسيير - مخبر الدراسات الاقتصادية للصناعة المحلية |
| المؤلف الرئيسي: | Boulahbe, Asmaa (Author) |
| مؤلفين آخرين: | Ghrieb, Taoues (Co-Author) |
| المجلد/العدد: | مج13, ع1 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2023
|
| الشهر: | جوان |
| الصفحات: | 26 - 53 |
| ISSN: |
1112-7856 |
| رقم MD: | 1399867 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Marketing | Social Media | Brand Image | Ooredoo Company
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| المستخلص: |
This study tries to determine the role of social media marketing (interaction, trendiness, customization, entertainment, and E-WOM). To enhance the brand image at Ooredoo, the questionnaire served as a tool for data collection, where a purposive sample of 276 was taken. The study concluded that there is a contribution and an impact of the different dimensions of marketing through social media in the improvement of the brand image among customers of the company by 56.5%, and the research suggested enhancing the company's social media pages to make them more uplifting and help them build a great reputation with the target audience. Therefore, the effect is long-term. |
|---|---|
| ISSN: |
1112-7856 |
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