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الرئيسية > توظيف العلاقات العامة الرقمية...>الوصف

توظيف العلاقات العامة الرقمية في دعم القوة الناعمة للمملكة العربية السعودية: دراسة تحليلية لحساب مركز الملك سلمان للإغاثة والأعمال الإنسانية في تويتر

العنوان بلغة أخرى: Employment of Digital Public Relations to Support the Soft Power of Saudi Arabia: An Analytical Study of the King Salman Humanitarian Aid and Relief Centre Account on Twitter
المصدر: المجلة العربية للاعلام والاتصال
الناشر: الجمعية السعودية للاعلام والاتصال
المؤلف الرئيسي: عسيري، عبدالمجيد بن محمد آل قروي (مؤلف)
المؤلف الرئيسي (الإنجليزية): Asiri, Abdulmajeed Muhammad Al-Qarawi
المجلد/العدد: ع34
محكمة: نعم
الدولة: السعودية
التاريخ الميلادي: 2023
التاريخ الهجري: 1444
الشهر: يونيو
الصفحات: 347 - 384
ISSN: 1658-8835
رقم MD: 1401290
نوع المحتوى: بحوث ومقالات
اللغة: العربية
قواعد المعلومات: HumanIndex
مواضيع:
التكنولوجيا الحديثة | العلاقات العامة | المواقع الإلكترونية | وسائل الإعلام | مراكز الإغاثة
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المستخلص: The aims of this study that to recognize the soft power of the Kingdom of Saudi Arabia through the employing the digital public relations by analyzed the twitter account of King Salman Humanitarian Aid and Relief Center, which represented the research matter. The tweets published in the year of 2020 which were the sample in this study however, the researcher find that the numbers of tweets in 2020 exceeded 771 and it was a diff icult to comprehensively count and analysed all these tweets. Where for, a method of regular random sample has been adopted in the industrial week for this study through to identify the first week of January, the second week of February, the third week of March and the fourth week of April, in that order even the end of 2020. Via this method that the researcher has been obtained the number of 143 tweets. Moreover, the researcher has been an interviews with employers who are a responsible for the department of publishing content in twitter account of King Salman Humanitarian Aid and Relief Center. The most findings in this study that the researcher reached are: diversity of the topics that the center published in the twitter account through the field of relief and humanitarian. The health has been topped the issues of account because Corona pandemic which is sweeping the world. Moreover, the Kingdom's presidency of the G20 summit, which made it upon responsibility to cooperate with the world to overcome the crisis, as well as the multiplate of tools and methods that used in publishing such as photos, videos, graphics and others. The results showed that there is a tangible interaction between the twitter account of King Salman humanitarian aid and relief center with government and international accounts as well as showed that a clear interaction of the audience with the tweets through (retweet, like, comments and views) also through the account which is show there is a diversity in the form and time scales of the posts whether in the published images or graphics.
ISSN: 1658-8835

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