The Effect of Media Literacy in Detection of and Mitigating the Use of Inaccurate Memes among Egyptian University Students
| المصدر: | المجلة المصرية لبحوث الإعلام |
|---|---|
| الناشر: | جامعة القاهرة - كلية الإعلام |
| المؤلف الرئيسي: | El-Mokadem, Sarah Shawky (Author) |
| المجلد/العدد: | ع83 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2023
|
| الشهر: | يونيه |
| الصفحات: | 53 - 78 |
| ISSN: |
1110-5836 |
| رقم MD: | 1416636 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Media Literacy | Memes | Misinformation
|
| رابط المحتوى: |
عدد مرات التحميل
6
| LEADER | 02015nam a22002177a 4500 | ||
|---|---|---|---|
| 001 | 2165035 | ||
| 041 | |a eng | ||
| 044 | |b مصر | ||
| 100 | |9 610366 |a El-Mokadem, Sarah Shawky |e Author | ||
| 245 | |a The Effect of Media Literacy in Detection of and Mitigating the Use of Inaccurate Memes among Egyptian University Students | ||
| 260 | |b جامعة القاهرة - كلية الإعلام |c 2023 |g يونيه | ||
| 300 | |a 53 - 78 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b This study aims at exploring the effect of media literacy in the detection of and reducing the spread of inaccurate memes among university students. Given the significant influence of social media platforms and the prevalence of meme culture, understanding the impact of media literacy on combating the spread of misinformation in this context is crucial. The main objective of this research project is to examine how media literacy programs can empower university students to detect and critically analyze inaccurate memes and thus creating a more informed and responsible online community. The study used quasi-experimental method to test the effect of media literacy on 391 Egyptian university students‘ ability to detect inaccurate memes and reduce their willingness to interact and share skeptic memes. Results indicate the need to develop the more effective media literacy programs focusing on new tools and technologies like memes. | ||
| 653 | |a الثقافة الإعلامية |a التربية الإعلامية |a وسائل التواصل الاجتماعي |a الجامعات المصرية | ||
| 692 | |b Media Literacy |b Memes |b Misinformation | ||
| 773 | |4 فلم، راديو، تلفاز |6 Film, Radio, Television |c 027 |e Egyptian Journal of Mess Communication Research |f Al-Maǧallaẗ al-Miṣriyyaẗ li-buḥūṯ al-I’lām |l 083 |m ع83 |o 1851 |s المجلة المصرية لبحوث الإعلام |v 000 |x 1110-5836 | ||
| 856 | |u 1851-000-083-027.pdf | ||
| 930 | |d y |p y |q n | ||
| 995 | |a HumanIndex | ||
| 999 | |c 1416636 |d 1416636 | ||
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