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دور الدراما السعودية في رسم صورة المرأة العاملة لدى المجتمع السعودي: دراسة تحليلية

العنوان بلغة أخرى: The Role of Saudi Drama in Portraying Working Women in Saudi Society: Field Study
المصدر: المجلة العربية للاعلام والاتصال
الناشر: الجمعية السعودية للاعلام والاتصال
المؤلف الرئيسي: العلي، أحمد تركي شايش (مؤلف)
المؤلف الرئيسي (الإنجليزية): Al Ali, Ahmad Turky Shayesh
مؤلفين آخرين: عبده، خالد محمد صلاح (مشرف)
المجلد/العدد: ع35
محكمة: نعم
الدولة: السعودية
التاريخ الميلادي: 2023
التاريخ الهجري: 1445
الشهر: سبتمبر
الصفحات: 281 - 320
ISSN: 1658-8835
رقم MD: 1419925
نوع المحتوى: بحوث ومقالات
اللغة: العربية
قواعد المعلومات: HumanIndex
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041 |a ara 
044 |b السعودية 
100 |9 751230  |a العلي، أحمد تركي شايش  |e مؤلف  |g Al Ali, Ahmad Turky Shayesh 
245 |a دور الدراما السعودية في رسم صورة المرأة العاملة لدى المجتمع السعودي:  |b دراسة تحليلية 
246 |a The Role of Saudi Drama in Portraying Working Women in Saudi Society:  |b Field Study 
260 |b الجمعية السعودية للاعلام والاتصال  |c 2023  |g سبتمبر  |m 1445 
300 |a 281 - 320 
336 |a بحوث ومقالات  |b Article 
520 |b This study is one of the descriptive studies aimed at studying a particular phenomenon: the role of Saudi drama in shaping the image of women working in Saudi society's negative and positive image, Social issues associated with them, to understand their nature, and to measure the impact of the Saudi drama dealing with working women's issues on Saudi society The relationship between viewing drama and Saudi society's awareness of the reality of its media messages, This study draws its theoretical framework from the introduction of cultural implantation theory data collection and analysis ", while the study relied on the descriptive approach, by monitoring the views of Saudi society in the form of Saudi drama dealing with working women's issues, By applying a questionnaire form to 400 individuals from Saudi society, the results of the study are as follows: -The low intensity of the Saudi audience's exposure to Saudi television drama. - The low interest of the Saudi public in Saudi television drama dealing with the issues of Saudi working women; - The impact of Saudi television drama on the formation of a certain perception of Saudi women employed by members of the sample has decreased, while 30 are seen. 5% of them have a lasting effect on them. - Saudi society's low perception of the realism of drama in presenting the image of working women is 34. 3%, and (to some extent) 38. 2%, and (realistic) by 27. 5%. - High audience viewership of Saudi television drama on digital platforms and low viewership on television channels. - The results of the study showed that the most frequent challenges in Saudi drama are those associated with the family (the family's reluctance to work, customs and traditions) - The results of the study also showed that the most frequent challenges in Saudi drama are those associated with work (ill-treatment by co-workers, harassment) - Whereas the study showed the public's opinion of the occupations in which women work (to some extent) at 48. 5%, (appropriate) by 35. 3%, (inappropriate), by 16. 3%. - The Saudi public's low perception of the negative features of working women in Saudi drama. - Higher public perception of the emergence of positive features of working women in Saudi drama. 
653 |a الدراما السعودية  |a الرسائل الإعلامية  |a القضايا الاجتماعية  |a المرأة العاملة 
700 |9 751234  |a عبده، خالد محمد صلاح  |e مشرف 
773 |4 الاتصالات  |6 Communication  |c 007  |e Arabian Journal of Media and Communication  |l 035  |m ع35  |o 0978  |s المجلة العربية للاعلام والاتصال  |v 000  |x 1658-8835 
856 |u 0978-000-035-007.pdf 
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995 |a HumanIndex 
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