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الرئيسية > The Impact of Social Compariso...>الوصف

The Impact of Social Comparison on Consumer Well-Being: Literature Review

المصدر: مجلة التجارة والتمويل
الناشر: جامعة طنطا - كلية التجارة
المؤلف الرئيسي: Elbayomy, Dalia Ragaa Mohamed (Author)
مؤلفين آخرين: Metwally, Ayman (Advisor)
المجلد/العدد: ع3
محكمة: نعم
الدولة: مصر
التاريخ الميلادي: 2023
الشهر: سبتمبر
الصفحات: 185 - 234
ISSN: 1110-4716
رقم MD: 1420941
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: EcoLink
مواضيع:
المقارنات الاجتماعية | رفاهية المستهلك | وسائل التواصل الاجتماعي
كلمات المؤلف المفتاحية:
Social Comparison | Upward Social Comparison | Downward Social Comparison | Consumer Well-Being | Emotions
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المستخلص: The general happiness of customers is influenced by several factors; one of which is envy. Such envy could arise from having a basic need to assess one's judgments and skills in comparison with others. This motivation includes people's desire to obtain self-knowledge and self awareness. This is known as the social comparison process that people use to compare themselves to others. Comparisons are divided into two types which are in the form of ascending and descending comparisons. Upward comparisons happen either consciously or unconsciously when people compare themselves to individuals that they deem them higher than them to improve their opinions of the self. On the contrary, downward comparison happens with individuals who are slightly worse than themselves and is associated with self-enhancement. Researchers have investigated whether using social networking sites promotes jealousy and upward social comparison. Yet, it has become evident through studies on how social networking sites affect subjective well-being through upward and downward social comparisons. Considering this, the purpose of this study is to review prior research and determine how social comparison may change consumer well-being. This was done by reviewing previous research regarding upward and downward social comparisons. It was observed that upward social comparison does have a favorable impact on the consumer well-being whereas downward social comparison has a negative impact. The study provided some recommendations to decision-makers as well as to upcoming scholars in this subject area based on the findings of the prior literature.
ISSN: 1110-4716

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