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The Factors Affecting Customer Relationship Management Implementation at DHL Company in Baghdad, Iraq

المصدر: مجلة جامعة جيهان أربيل للعلوم الإنسانية والاجتماعية
الناشر: جامعة جيهان أربيل
المؤلف الرئيسي: Al-Salami, Qusay H. (Author)
مؤلفين آخرين: Saadi, Ibraheem A. (Co-Author) , Sawadi, Zaid T. (Co-Author) , Saleh, Rabeea Kh. (Co-Author)
المجلد/العدد: مج3, ع1
محكمة: نعم
الدولة: العراق
التاريخ الميلادي: 2019
الشهر: يونيو
الصفحات: 43 - 51
ISSN: 2709-8648
رقم MD: 1430776
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: EduSearch, HumanIndex
مواضيع:
كلمات المؤلف المفتاحية:
Customer Relationship Management Technology | Customer Relationship Management | Human Resource | Knowledge Management | Knowledge of Customer Relationship Management
رابط المحتوى:
صورة الغلاف QR قانون
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LEADER 02543nam a22002657a 4500
001 2177555
041 |a eng 
044 |b العراق 
100 |a Al-Salami, Qusay H.  |e Author  |9 757371 
245 |a The Factors Affecting Customer Relationship Management Implementation at DHL Company in Baghdad, Iraq 
260 |b جامعة جيهان أربيل  |c 2019  |g يونيو 
300 |a 43 - 51 
336 |a بحوث ومقالات  |b Article 
520 |b  Customer relationship management (CRM) has the ability to achieve success and growth of enterprises in the present time’s environment of broad competition and rapid technological development. CRM helps organizations to know the customers well and to establish sustainable relationships with them. The main goal of this study is to investigate the factors affecting CRM implementation at DHL Baghdad. To achieve this goal and considering the research model, four hypotheses were formulated, and the required data were collected through a structured questionnaire. The data were quantitatively analyzed using SPSS 17. According to the findings derived from the data analysis, the researchers concluded that the first factor (technology) has a positive and significant influence on CRM implementation, while the other three factors (human resource, knowledge of CRM, and knowledge management) had an insignificant but positive influence on CRM implementation. Thus, H1 was supported, while H2, H3, and H4 were partly supported. 
653 |a علاقات العملاء  |a الموارد البشرية  |a العراق 
692 |b Customer Relationship Management Technology  |b Customer Relationship Management  |b Human Resource  |b Knowledge Management  |b Knowledge of Customer Relationship Management 
700 |a Saadi, Ibraheem A.  |e Co-Author  |9 757377 
700 |a Sawadi, Zaid T.  |e Co-Author  |9 757378 
700 |a Saleh, Rabeea Kh.  |e Co-Author  |9 757380 
773 |4 العلوم الإنسانية ، متعددة التخصصات  |4 العلوم الاجتماعية ، متعددة التخصصات  |6 Humanities, Multidisciplinary  |6 Social Sciences, Interdisciplinary  |c 008  |e Cihan University-Erbil journal of humanities and social sciences  |f Mağallaẗ ğāmiʿaẗ Ğīhān- Arbīl li-l-ʿulūm al-insāniyyaẗ wa-al-iğtimāʿiyyaẗ  |l 001  |m مج3, ع1  |o 2496  |s مجلة جامعة جيهان أربيل للعلوم الإنسانية والاجتماعية  |v 003  |x 2709-8648 
856 |u 2496-003-001-008.pdf 
930 |d n  |p y  |q n 
995 |a EduSearch 
995 |a HumanIndex 
999 |c 1430776  |d 1430776