The Effect of National Export Promotion Programs on Export Performance with the Mediating Role of Marketing Planning Capability: An Empirical Study on Exporting Companies in Algeria
| المصدر: | المجلة الدولية للأداء الاقتصادي |
|---|---|
| الناشر: | جامعة أمحمد بوقرة بومرداس - مخبر أداء المؤسسات الاقتصادية الجزائرية في ظل الحركية الاقتصادية الدولية |
| المؤلف الرئيسي: | Bendjiar, Mohamed (Author) |
| مؤلفين آخرين: | Saad, Khaled Gachi (Co-Author) , Cheboui, Salim (Co-Author) |
| المجلد/العدد: | مج6, ع2 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2023
|
| الشهر: | ديسمبر |
| الصفحات: | 283 - 307 |
| DOI: |
10.54241/2065-006-002-015 |
| ISSN: |
2661-7161 |
| رقم MD: | 1438511 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
National Export Promotion Program "NEPPs" | Export Performance "EXP" | Marketing Planning Capability "MPC" | Resource Based View "RBV" | Institutional-Based View "IBV"
|
| رابط المحتوى: |
عدد مرات التحميل
2
| LEADER | 02548nam a2200253 4500 | ||
|---|---|---|---|
| 001 | 2185270 | ||
| 024 | |3 10.54241/2065-006-002-015 | ||
| 041 | |a eng | ||
| 044 | |b الجزائر | ||
| 100 | |9 761538 |a Bendjiar, Mohamed |e Author | ||
| 245 | |a The Effect of National Export Promotion Programs on Export Performance with the Mediating Role of Marketing Planning Capability: |b An Empirical Study on Exporting Companies in Algeria | ||
| 260 | |b جامعة أمحمد بوقرة بومرداس - مخبر أداء المؤسسات الاقتصادية الجزائرية في ظل الحركية الاقتصادية الدولية |c 2023 |g ديسمبر | ||
| 300 | |a 283 - 307 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b The objective of this study is to analyze the effect of national export-promotion programs (NEPPs) on the export performance (EXP). This study used the resource-based view (RBV) and the Institutional-based view (IBV) theory to provide a holistic understanding of the issue. we developed model include the NEPPs as an independent variable, EXP as dependent variable, and the Marketing planning capabilities (MPC) as an intermediary variable. the study tests the direct and the indirect effect for the model variables Using a partial least-squares equation model (PLS SEM) method to analyze 47 samples collected from 2022 randomly by accessing Algerian's export managers in the Algerian's food industry companies. The results confirm and show the significant direct and indirect effects of Financial aid–related national export promotion program on the export performance, and the indirect effect of Information-related national export promotion program on the export performance through the Marketing planning capabilities. | ||
| 653 | |a الصادرات الوطنية |a الصناعات الغذائية |a الخطط التسويقية |a الأداء التصديري |a الجزائر | ||
| 692 | |b National Export Promotion Program "NEPPs" |b Export Performance "EXP" |b Marketing Planning Capability "MPC" |b Resource Based View "RBV" |b Institutional-Based View "IBV" | ||
| 700 | |a Saad, Khaled Gachi |e Co-Author |9 45727 | ||
| 700 | |9 761542 |a Cheboui, Salim |e Co-Author | ||
| 773 | |4 الإدارة |6 Management |c 015 |e International Journal of Economic Performance IJEP |f Al-Mağallaẗ al-duwaliyaẗ li-l-adā’ al-iqtiṣādī |l 002 |m مج6, ع2 |o 2065 |s المجلة الدولية للأداء الاقتصادي |v 006 |x 2661-7161 | ||
| 856 | |u 2065-006-002-015.pdf | ||
| 930 | |d y |p y |q n | ||
| 995 | |a EcoLink | ||
| 999 | |c 1438511 |d 1438511 | ||
عناصر مشابهة
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Salons and Fairs, an Upgrading Mechanism to Promote Food Industry Exports: Analytical Study about the Participation of Food Industry Organizations in the Annual Program of Salons and Fairs (Algeria)
بواسطة: Bendiar, Mohamed منشور: (2019) -
Impact of promotion strategy the export performance A Study exportfirms
بواسطة: Enad, Osama Mohamed Ahmed منشور: (2013) -
Economic Potentials for the Development of Egyptian Exports of Food Industries
بواسطة: Hassan, Eman Mohamed منشور: (2021) -
Investigating the Effectiveness of Export Promotion Strategies in Enhancing Firms Export Performance : The Case of Saudi Arabia
بواسطة: Al Houzimi, Mohammed منشور: (2011) -
: The extent of using e-integrated marketing communication tools and their effect on the export performance of Jordanian companies : exploratory study /
بواسطة: الشوبكي، عمر منشور: (2008)
