Tourists’ Insights of Saudi Arabian E-Marketing Policy Promoting E-Trust & Auxiliary Role of Online Destination Image
| المصدر: | المجلة العلمية للدراسات التجارية والبيئية |
|---|---|
| الناشر: | جامعة قناة السويس - كلية التجارة بالاسماعيلية |
| المؤلف الرئيسي: | Fazel, Hesham (Author) |
| المجلد/العدد: | مج14, ع3 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2023
|
| الشهر: | يوليو |
| الصفحات: | 690 - 750 |
| ISSN: |
2090-3782 |
| رقم MD: | 1444174 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
E-Marketing Policy | E-Trust Online Image | Tourism market
|
| رابط المحتوى: |
عدد مرات التحميل
1
| المستخلص: |
The Kingdom of Saudi Arabia is shifting from an oil economy to a clean-energy economy and promoting tourism market and industrial ventures as Vision 2030, providing depth to Paris Agreement 2015. UN, World Tourism Organization (UNWTO) stated that the global gross domestic product in 2020 was estimated to be about $85.97 trillion. Whereas the global Tourism market contribution to global GDP is valued at $10.5 Trillion in 2022, the global tourism market is projected to mature at a CAGR of 5% for the next 10 years. By the end of this estimate in 2032, analysts expect the tourism market size would be worth $17.1 Trillion. According to Statista (2022), the global travel and tourism market industry contributed approximately $7.7 trillion to the global economy in 2019. This paper examines the role of e-marketing policy on e-trust. Moreover, the study examines the mediating role of online destination image of E-marketing policy and E-trust. The data was collected from the tourists residing in Saudi Arabian hotels through a questionnaire. Purposive sampling was utilized as a sampling technique. On a valuable sample of 280, the -partial least square-structural equation modeling (SEM)‖ technique was employed. The findings revealed that E-marketing policy significantly affects E-trust and destination Image. Furthermore, online destination images mediate the relationship between Emarketing policy and E-trust. The findings are beneficial for the leading tourism companies and legislators. |
|---|---|
| ISSN: |
2090-3782 |
عناصر مشابهة
-
Marketing through Social Media as a New Mechanism to Improve the Image of Tourist Destinations: Insights from the Experiences of Algeria and Libya
بواسطة: Bouchoucha, Hiba منشور: (2024) -
The Impact of Satisfaction, Trust, and Destination Image on Tourist Loyalty to Tourism Destinations and Hotels in the Covid-19 Era: Applied on Hurghada, Luxor and Aswan
بواسطة: Ammar, Salama Ammar Mahmmed منشور: (2023) -
Exploring the Effectiveness of Using E-Platforms in Promoting Tourist Destination: An Analytical Study of Namlatic & Algeria Tours E-Platforms
بواسطة: Kara, Ahlem منشور: (2024) -
Marketing Destinations through Image Repair and Tourist Identity: An Evaluation Study of Destination Management Organizations "DMOS" in Egypt
بواسطة: ماهر، نادية حسين أحمد منشور: (2022) -
The Role Of E-Marketing in The Development Of Internet User Attitudes Toward Tourist Sites in Saudi Arabia
بواسطة: Al Teet, Ahmed Adnan منشور: (2014)
