| المستخلص: |
The 21st century marked the evolvement and growth of social media platforms in the whole world. Since then these sites have become a corner stone of people’s daily lives, specially the lives of the youth. Many youth are using social media platforms, especially Facebook, and instagram to build relationships, connect with the world, share and gain knowledge and information, and to be opened to the world and have better social healthy lives. Nowadays, it is crystal clear that the youth are merging more to Tiktok as a social media platform. Some other youth are interested in Twitter to get updated by the political events and news around them. This paper is about examining the effect of the social media platforms on the youth empowerment in Egypt. It is studying how the social media platforms (Facebook, instagram, Tiktok and twitter) are affecting the youth empowerment in various ways; psychological, societal, organizational, economic, social, and cultural empowerment. In order to test the hypothesis, 113 youth (age from 18 to 24 as per the UN definition) and their parents were surveyed through well-structured electronic questionnaires. Convenience sampling method was used. The scope of the study was limited to mainly the youth and their parents of Egypt. The research was limited only to some types of social media platforms such as Facebook, instagram, Tiktok and twitter as representative of social media platforms. The survey was analyzed statistically, and Correlation was applied to the data with the help of SPSS statistics to test the relationship between social media platforms with the youth empowerment. The statement correlation showed significance between the social media platforms and all the dependent variables. For each variable, The Cranach’s is greater than 0.6, this proves that there is a high consistency between the statements and each statement is supporting the other. The result shows that there is a significant positive impact of social media platforms on youth empowerment. It shows significant effect on the six types of youth empowerment in Egypt. Thus, social media platforms have positive impact on all youth empowerment types; psychological, societal, organizational, economic, social, and cultural empowerment. Hence, all hypotheses were accepted.
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