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الرئيسية > Green Marketing a Necessity to...>الوصف

Green Marketing a Necessity to Support and Develop Ecotourism: Green Marketing Activities and Fields in Al-Ghouat, Alwadi State, as a Touristic Destination of Ecotourism

المصدر: مجلة دفاتر اقتصادية
الناشر: جامعة عاشور زيان الجلفة - كلية العلوم الاقتصادية والعلوم التجارية وعلوم التسيير
المؤلف الرئيسي: Mimoune, Nabila (Author)
مؤلفين آخرين: Kerouche, Mohamed Elamin (Co-Author) , Mairif, Okba (Co-Author)
المجلد/العدد: مج14, ع2
محكمة: نعم
الدولة: الجزائر
التاريخ الميلادي: 2023
التاريخ الهجري: 1445
الشهر: نوفمبر
الصفحات: 83 - 100
DOI: 10.36530/1661-014-002-006
ISSN: 2170-1040
رقم MD: 1445619
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: EcoLink
مواضيع:
التسويق الأخضر | السياحة البيئية | التنمية المستدامة | المشاريع الاستثمارية
كلمات المؤلف المفتاحية:
Green Marketing | Ecotourism | Environmental Dimension | Environmental Liability | Alghouat Alwadi State
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المستخلص: Through this research paper we will try to demonstrate the necessity of green marketing to support and develop ecotourism. This study includes green activities and businesses that will support ecotourism in Ghetam, Alwadi state. Through this study, we have found that green marketing activity is highly concerned with integrating environmental dimension into the strategy of each activity, and not harming nature, whether it’s related to individuals or to institutions. Therefore, it can be used to support and develop ecotourism. Through our case study, we’ve found that ecotourism in this region can be supported and developed through a range of green marketing actions and practices in many investment areas including medical tourism in deserts and saunas. Agricultural educational tourism also supports the production and marketing of traditional green products made of palm and ghatam residues promoting cities and green tourist areas near the Al-ghouat. Through this research paper we will try to demonstrate the necessity of green marketing to support and develop ecotourism. This study includes green activities and businesses that will support ecotourism in Ghetam, Alwadi state. Through this study, we have found that green marketing activity is highly concerned with integrating environmental dimension into the strategy of each activity, and not harming nature, whether it’s related to individuals or to institutions. Therefore, it can be used to support and develop ecotourism. Through our case study, we’ve found that ecotourism in this region can be supported and developed through a range of green marketing actions and practices in many investment areas including medical tourism in deserts and saunas. Agricultural educational tourism also supports the production and marketing of traditional green products made of palm and ghatam residues promoting cities and green tourist areas near the Al-ghouat.
ISSN: 2170-1040

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