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الرئيسية > The Extent to which Algerian C...>الوصف

The Extent to which Algerian Companies Understand the Practices of Artificial Intelligence in Business

المصدر: مجلة الدراسات التجارية والاقتصادية المعاصرة
الناشر: جامعة ابن خلدون تيارت - الملحقة الجامعية قصر الشلالة
المؤلف الرئيسي: Lachache, Abdelhalim (Author)
المجلد/العدد: مج7, ع1
محكمة: نعم
الدولة: الجزائر
التاريخ الميلادي: 2024
الشهر: جانفي
الصفحات: 163 - 179
DOI: 10.55624/2382-007-001-011
ISSN: 2661-7153
رقم MD: 1455835
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: EcoLink
مواضيع:
منظمات الأعمال | الذكاء الاصطناعي | الأعمال التجارية | الجزائر
كلمات المؤلف المفتاحية:
Artificial Intelligence | Business Administration | Marketing | Sustainability
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المستخلص: This paper aims to study the extent to which Algerian companies understand the practices of artificial intelligence, as it represents the global trend and the direction of Algerian politics. The impact of artificial intelligence on achieving very good results at the level of global companies calls for the need to adopt its practices and reach a deep understanding of its mechanisms. It is clear that among the pillars of success in the business world is adding value in business management, marketing support, achieving sustainability requirements and harmony with them in companies, especially when the focus is on artificial intelligence practices. Through this, in our study, we searched for the acceptability or possibility of an acceptable understanding of artificial intelligence practices in business support, marketing, and harmony with sustainability. We test our hypotheses based on a questionnaire answered by companies based in Algeria. We found that there is an acceptable understanding of AI practices rightly and effectively could improve business management, support marketing and align with sustainability.
ISSN: 2661-7153

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