The Role of Marketing Vigilance in Enhancing the Brand of Mobilis in Algeria: An Opinion Survey Study of a Sample of Mobilis Customers
| المصدر: | مجلة بحوث الإدارة والاقتصاد |
|---|---|
| الناشر: | جامعة زيان عاشور بالجلفة - كلية العلوم الاقتصادية والتجارية وعلوم التسيير |
| المؤلف الرئيسي: | Ahmed, Madni (Author) |
| مؤلفين آخرين: | Attallah, Mokhtari (Co-Author) |
| المجلد/العدد: | مج6, ع1 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2024
|
| الشهر: | مارس |
| الصفحات: | 123 - 147 |
| ISSN: |
2676-184x |
| رقم MD: | 1456777 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Marketing Vigilance | Brand | Mobilis Company
|
| رابط المحتوى: |
عدد مرات التحميل
4
| المستخلص: |
(This research aims to study the impact of marketing vigilance on the brand of the Mobilis Company in the Algerian mobile communications market. To achieve the study objectives, we developed a questionnaire to gather the necessary data from some Mobilis customers. A total of 200 questionnaires were distributed. We received 140 valid responses for analysis. The study found a positive impact of marketing vigilance on the brand of Mobilis in the Algerian market. There were no significant differences in the evaluation of marketing vigilance and the brand of Mobilis in the Algerian market based on gender, age, occupation and income. However, differences were observed in the evaluation of marketing vigilance and the brand of Mobilis based on the educational level variable). |
|---|---|
| ISSN: |
2676-184x |
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