يجب تسجيل الدخول أولا
The Use of Artificial Intelligence Applications in Public Relations Management: Reality and Challenges a Qualitative Study on a Sample of Some Banks Public Relations Practitioners in Algeria
| المصدر: | مجلة بحوث الإدارة والاقتصاد |
|---|---|
| الناشر: | جامعة زيان عاشور بالجلفة - كلية العلوم الاقتصادية والتجارية وعلوم التسيير |
| المؤلف الرئيسي: | Khalfi, Nacera (Author) |
| المجلد/العدد: | مج6, ع1 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2024
|
| الشهر: | مارس |
| الصفحات: | 550 - 569 |
| ISSN: |
2676-184x |
| رقم MD: | 1456951 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Artificial Intelligence | Public Relations | Trends of Public Relations Officials | Algerian Banks
|
| رابط المحتوى: |
عدد مرات التحميل
17
| المستخلص: |
In the purpose of evaluating the reality and challenges, this study aims to identify the trends of public relations practitioners about the use of artificial intelligence applications in Algerian banks. The qualitative descriptive approach was used on the study population which consisted of all public relations practitioners in Algerian banks, where the sample was selected by the Non-probability sampling technique. Fifteen (15) officials from the total number of banks within the population available for the study responded making the response rate 75%. The officials were exposed to a semi-structured open interview tool. The duration of the interview ranged between (30- 60) minutes. The "Maxqda" software was used to analyze the collected data after transcribing it for textual analysis, to derive symbols and keywords related to each research question. The results showed positive trends in a large percentage of public relations officials in Algerian banks towards the use of artificial intelligence applications. Their future vision demonstrated what these applications can provide and enhance Algerian banks. There are many limitations facing the use of AI in banks, the most important of which are technical and technological challenges. This paper recommends banks to be well updated with technology and its use. In addition, it urges researchers to study different aspects of artificial intelligence use in different types of banks. |
|---|---|
| ISSN: |
2676-184x |
عناصر مشابهة
-
Contribution of Emerging Technologies "Artificial Intelligence, Big Data" in the Development of Intelligent Public Transportation Systems: A Case Study of YASSIR Company in Algeria
بواسطة: Mouffok, Sihem منشور: (2023) -
A Study of Generative Artificial Intelligence' Applications and Industrial Design of Robots in Innovate a Prototype Used in Textile Designing and Printing
بواسطة: Elsayegh, Heba Mohamed Okasha Abou Elkamal منشور: (2024) -
The Impact of Artificial Intelligence on the Accounting and Auditing Professions: A Qualitative Study of the Case of 61 Accounting and Auditing Offices in Algeria
بواسطة: رشيد، سفاحلو منشور: (2024) -
Researchers' Vision for the Prospects for Investing in Artificial Intelligence Applications in the Governance of University Libraries
بواسطة: Seghiri, Miloud منشور: (2024) -
A Proposed Methodology for Colorizing Historical Grayscale Images: Using Image Editing and Artificial Intelligence Applications
بواسطة: Ismail, Ahmed Mohamed Attia منشور: (2024)
