Investigating the Impact of Social Media Marketing Activities on Buying Decision-Making through the Mediating Role of Market Response Outcome
| المصدر: | مجلة البحوث المالية والتجارية |
|---|---|
| الناشر: | جامعة بورسعيد - كلية التجارة |
| المؤلف الرئيسي: | Noour, Aisha Tarek (Author) |
| المجلد/العدد: | ع2 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2024
|
| الشهر: | أبريل |
| الصفحات: | 389 - 424 |
| ISSN: |
2090-5327 |
| رقم MD: | 1461869 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Social Media Marketing | Customer Trust | Customer Satisfaction | Customer Loyalty and Buying Decision-Making
|
| رابط المحتوى: |
عدد مرات التحميل
2
| LEADER | 02216nam a22002177a 4500 | ||
|---|---|---|---|
| 001 | 2206767 | ||
| 041 | |a eng | ||
| 044 | |b مصر | ||
| 100 | |a Noour, Aisha Tarek |e Author |9 591062 | ||
| 245 | |a Investigating the Impact of Social Media Marketing Activities on Buying Decision-Making through the Mediating Role of Market Response Outcome | ||
| 260 | |b جامعة بورسعيد - كلية التجارة |c 2024 |g أبريل | ||
| 300 | |a 389 - 424 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b This research study is to ascertain how the efficiency of social media marketing dimensions influences consumers' buying decision and the role of market response as a mediator. The buying process involves five decision-making steps: recognition, information research, evaluation, purchase decision, and post-purchase. Market response results likewise follow a process, and they can be referred to as determinates because they are based on consumer satisfaction, loyalty, and trust. 385 customers of amazon website from Egypt with a diversity of gender, age, and marital statuses answered the questionnaire in form of data collection. The outcomes demonstrated that buying decision-making and market response outcome had been positively influenced by entertainment, interaction, trendiness, and advertisement. In addition, buying decision-making had been directly correlated with customer trust and customer loyalty. On the flip hand, buying decision-making had been significantly affected by customer satisfaction. | ||
| 653 | |a استراتيجيات التسويق |a التسويق الإلكتروني |a وسائل التواصل الاجتماعي |a اتخاذ القرارات |a القرارات الشرائية | ||
| 692 | |b Social Media Marketing |b Customer Trust |b Customer Satisfaction |b Customer Loyalty and Buying Decision-Making | ||
| 773 | |4 الاقتصاد |4 إدارة الأعمال |6 Economics |6 Business |c 026 |e The Financial & Commercial Researches Journal |f Maǧallaẗ Al-Buḥūṯ Al-Mālīyyaẗ wa Al-Tugariyyaẗ |l 002 |m ع2 |o 0475 |s مجلة البحوث المالية والتجارية |v 025 |x 2090-5327 | ||
| 856 | |u 0475-025-002-026.pdf | ||
| 930 | |d y |p y |q n | ||
| 995 | |a EcoLink | ||
| 999 | |c 1461869 |d 1461869 | ||
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