The Driving Power in Consumer Purchasing
| المصدر: | المجلة الأوربية لتكنولوجيا علوم الرياضة |
|---|---|
| الناشر: | الأكاديمية الدولية لتكنولوجيا الرياضة |
| المؤلف الرئيسي: | .Kadadha, Mahmoud S (Author) |
| المجلد/العدد: | ع46 |
| محكمة: | نعم |
| الدولة: |
الإمارات |
| التاريخ الميلادي: |
2023
|
| الصفحات: | 519 - 543 |
| DOI: |
10.38005/0880-000-046-026 |
| ISSN: |
2409-2908 |
| رقم MD: | 1475109 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EduSearch |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Driving Power | Consumer | Purchasing
|
| رابط المحتوى: |
| LEADER | 01900nam a22002297a 4500 | ||
|---|---|---|---|
| 001 | 2218802 | ||
| 024 | |3 10.38005/0880-000-046-026 | ||
| 041 | |a eng | ||
| 044 | |b الإمارات | ||
| 100 | |9 782021 |a .Kadadha, Mahmoud S |e Author | ||
| 245 | |a The Driving Power in Consumer Purchasing | ||
| 260 | |b الأكاديمية الدولية لتكنولوجيا الرياضة |c 2023 | ||
| 300 | |a 519 - 543 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b Brand, traditional celebrity, and social media influences consumer choice behavior. However, it is not clear which among the three factors has the highest influence. Therefore, this study aims at establishing which factor among the three has the greatest power to influence the consumer purchasing decision. In this quantitative study, 800 participants who were shoe consumers from the United States completed a formulated survey questionnaire in order to measure their demographic characteristics as well as the study variables that included consumer choice behavior as the dependent variable and traditional celebrities, social media, and brand as the independent variables. The findings indicated that brand is the strongest influencer of consumer choice behavior among the three factors. | ||
| 653 | |a وسائل التواصل الاجتماعي |a العلامات التجارية |a الثقافة الاستهلاكية | ||
| 692 | |b Driving Power |b Consumer |b Purchasing | ||
| 773 | |4 التربية والتعليم |4 علوم الرياضة |6 Education & Educational Research |6 Sport Sciences |c 026 |e The European Journal for sport sciences Technology |f Al-mağallaẗ al-ūrubbiyyaẗ li-tiknūlūğiyā ʿulūm al-riyāḍaẗ |l 046 |m ع46 |o 0880 |s المجلة الأوربية لتكنولوجيا علوم الرياضة |v 000 |x 2409-2908 | ||
| 856 | |u 0880-000-046-026.pdf | ||
| 930 | |d y |p y |q n | ||
| 995 | |a EduSearch | ||
| 999 | |c 1475109 |d 1475109 | ||
عناصر مشابهة
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Determining the Effects of Differences in Demographic Characteristics on "Brand, Celebrity, and Social Media Influencers" of Consumer Purchasing Decision
بواسطة: .Kadadha, Mahmoud S منشور: (2022) -
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Brand Perception via Social Media and its Impact on Consumers Purchasing Decisions of Smart Phones in Amman City - Jordan
بواسطة: البدري، تمارا يوسف منشور: (2023)
