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Marketing Communication and its Role in Improving the Mental Image of the Enterprise: An Original Vision for Proposing a Marketing Plan for the Corporate Image
| المصدر: | مجلة بحوث الإدارة والاقتصاد |
|---|---|
| الناشر: | جامعة زيان عاشور بالجلفة - كلية العلوم الاقتصادية والتجارية وعلوم التسيير |
| المؤلف الرئيسي: | Belkhiri, Radouane (Author) |
| مؤلفين آخرين: | Boutora, Akrem (Co-Author) |
| المجلد/العدد: | مج6, ع2 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2024
|
| الشهر: | يونيو |
| الصفحات: | 64 - 96 |
| ISSN: |
2676-184x |
| رقم MD: | 1478341 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Marketing Communication | The Mental Image | The Enterprise | An Original Vision | Marketing Plan
|
| رابط المحتوى: |
عدد مرات التحميل
6
| المستخلص: |
Since the 1970s, co-production has been a focal point for academics and practitioners in the public sector. It has gained more attention and has been used in various contexts in recent years, especially in response to the COVID-19 crisis that the world has faced in recent times. This study aims to discover how well co-production works for providing public services. According to the study, if co-production is implemented in environments conducive to its success, in a political, legal, administrative, social, economic, and cultural framework promoting individual participation, it can significantly improve the efficacy and caliber of public services. |
|---|---|
| ISSN: |
2676-184x |
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