Commercial Advertising Algorithms and Guiding Algerian Consumer Behavior through Social Media: Study on a Sample of Tiktok Users in Algeria
| المصدر: | مجلة بحوث الإدارة والاقتصاد |
|---|---|
| الناشر: | جامعة زيان عاشور بالجلفة - كلية العلوم الاقتصادية والتجارية وعلوم التسيير |
| المؤلف الرئيسي: | Ramzi, Djaballah (Author) |
| مؤلفين آخرين: | Abdelkader, Khouloud El Bekri (Co-Author) |
| المجلد/العدد: | مج6, ع2 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2024
|
| الشهر: | يونيو |
| الصفحات: | 298 - 315 |
| ISSN: |
2676-184x |
| رقم MD: | 1478464 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Algorithms | Commercial Advertising | Consumer Behavior | Algerian Consumer | Tiktok
|
| رابط المحتوى: |
عدد مرات التحميل
4
| المستخلص: |
This study aims to learn about the role played by commercial advertising algorithms, which are one of the main means used by companies to communicate with potential customers in guiding Algerian consumer behavior by repeatedly highlighting some information and marginalizing others, which in turn hampers the consumer's media know-how process and directs its consumer behavior towards a particular angle, In this study, we relied on the sample-style survey curriculum in an attempt to describe and analyze the phenomenon by distributing a questionnaire to more than 200 TikTok users. We have reached a series of findings, the most important of which is that algorithms play a significant role in influencing the consumer decision of the studied sample, The results also confirmed that algorithms unfairly guide consumers' electronic commercials and thus control bias in the spread of such advertisements And algorithms depend on some of the principles of mental effectiveness and to satisfy the desires of consumers, making it easier for them to interact and be influenced by these ads spread in TikTok. |
|---|---|
| ISSN: |
2676-184x |
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