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Opportunities and Challenges of Adopting E-Commerce in Algerian Small and Medium Enterprises for Export Orientation

المصدر: مجلة دفاتر اقتصادية
الناشر: جامعة عاشور زيان الجلفة - كلية العلوم الاقتصادية والعلوم التجارية وعلوم التسيير
المؤلف الرئيسي: Benacer, Djebara (Author)
المجلد/العدد: مج15, ع1
محكمة: نعم
الدولة: الجزائر
التاريخ الميلادي: 2024
التاريخ الهجري: 1445
الشهر: ماي
الصفحات: 35 - 49
DOI: 10.36530/1661-015-001-003
ISSN: 2170-1040
رقم MD: 1479308
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: EcoLink
مواضيع:
كلمات المؤلف المفتاحية:
E-Commerce | Small and Medium Enterprises | Information and Communication Technology | Export
رابط المحتوى:
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المستخلص: The current research paper aims to explore the requirements for Algerian SMEs to adopt electronic commerce as an effective tool to access the international market mainly with regard to Algeria's efforts to diversify its exports and reduce its dependence on crude oil for its foreign trade, To this end we employed a descriptive analytical approach and data related to the study from different references and sources the study concluded that electronic commerce was an opportunity for Algerian SMEs to move towards export and to enter the international market at the lowest cost, This requires keeping pace with the requirements of the transition to electronic commerce in terms of technological, regulatory, and environmental readiness. E-marketing strategies provided by global platforms and electronic media, however, face many challenges, mainly those related to electronic payment gates, logistics, and recovery policy, as well as cybersecurity problems.

ISSN: 2170-1040

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