A Delphi-Based Analysis for Expert Consensus towards Effective Marketing Message Strategies in the Aftermath of Tourism Crises in Egypt
| المصدر: | المجلة العلمية لكلية السياحة والفنادق |
|---|---|
| الناشر: | جامعة الإسكندرية - كلية السياحة والفنادق |
| المؤلف الرئيسي: | Beshay, Amany Nabil (Author) |
| مؤلفين آخرين: | Morsy, Nermin Abdel-Hamid (Co-Author) |
| المجلد/العدد: | ع21, الإصدار1 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2024
|
| الشهر: | يونيو |
| الصفحات: | 57 - 73 |
| ISSN: |
2314-7024 |
| رقم MD: | 1483954 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Delphi Technique | Destination Recovery | Destination Image Repair | Marketing Message Strategies | Egyptian Tourism Crises
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| LEADER | 02244nam a22002297a 4500 | ||
|---|---|---|---|
| 001 | 2227422 | ||
| 041 | |a eng | ||
| 044 | |b مصر | ||
| 100 | |9 452253 |a Beshay, Amany Nabil |e Author | ||
| 245 | |a A Delphi-Based Analysis for Expert Consensus towards Effective Marketing Message Strategies in the Aftermath of Tourism Crises in Egypt | ||
| 260 | |b جامعة الإسكندرية - كلية السياحة والفنادق |c 2024 |g يونيو | ||
| 300 | |a 57 - 73 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b This paper provides a perception of the best strategies to communicate with the tourism markets in the aftermath of crises, which is critical for tourism destinations that seek to repair their image and reputation. Marketing recovery message strategies are crucial in managing the misperceptions and media- imposed attitudes held within the potential markets. This paper reports the results of a conventional Delphi technique study with tourism experts from both academia and industry. The objective was to identify key types of post-crises destination marketing messages that prove effective in cultivating a positive image of Egypt, a destination vulnerable to crises from 2011 until 2023. The outcomes of this paper contribute to the existing literature and benefit destination management organizations by outlining key features of message strategies. This information can guide destination marketers in planning effective post-crises recovery campaigns. | ||
| 653 | |a التنمية السياحية |a الرسائل التسويقية |a إدارة الأزمات |a مصر | ||
| 692 | |b Delphi Technique |b Destination Recovery |b Destination Image Repair |b Marketing Message Strategies |b Egyptian Tourism Crises | ||
| 700 | |9 528192 |a Morsy, Nermin Abdel-Hamid |e Co-Author | ||
| 773 | |4 العلوم الإنسانية ، متعددة التخصصات |6 Humanities, Multidisciplinary |c 004 |e Journal of The Faculty of Tourism and Hotels |f Al-Mağallah Al-ʿilmiyyaẗ Li Kulliyyaẗ Al- Siyaḥah wa Al-Fanādiq |l 001 |m ع21, الإصدار1 |o 2045 |s المجلة العلمية لكلية السياحة والفنادق |v 021 |x 2314-7024 | ||
| 856 | |u 2045-021-001-004.pdf | ||
| 930 | |d n |p y |q n | ||
| 995 | |a HumanIndex | ||
| 999 | |c 1483954 |d 1483954 | ||
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