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Price Fairness and Perceived Value in Hotels during the Exchange Rate Change in Egypt: A Comparative Study based on Sociodemographic Attributes

المصدر: المجلة العلمية لكلية السياحة والفنادق
الناشر: جامعة الإسكندرية - كلية السياحة والفنادق
المؤلف الرئيسي: Abdelaziz, Mahmoud (Author)
مؤلفين آخرين: Rady, Ahmed (Co-Author) , Touni, Reham (Co-Author)
المجلد/العدد: ع21, الإصدار1
محكمة: نعم
الدولة: مصر
التاريخ الميلادي: 2024
الشهر: يونيو
الصفحات: 161 - 200
ISSN: 2314-7024
رقم MD: 1484003
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: HumanIndex
مواضيع:
الخدمات السياحية | أسعار الصرف | التنشئة الاجتماعية | جودة الخدمات | مصر
كلمات المؤلف المفتاحية:
Exchange Rate Change | Price Fairness | Perceived Value | Sociodemographic Attributes
رابط المحتوى:

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المستخلص: Understanding price fairness and perceived value in hotels are vital for predicting future purchasing behaviors during the exchange rate change. Despite the recognized impact of exchange rates on price fluctuations in the hospitality sector, previous studies have not adequately explored sociodemographic attributes' influence on price fairness and perceived value in hotels during exchange rate changes in Egypt. Therefore, the research investigates the difference in price fairness and perceived value in hotels during the exchange rate change in Egypt, focuses on sociodemographic attributes such as nationality, gender, income, and hotel classes. Both paper-based and web-based questionnaires were distributed to a stratified random sample of 384 guests in three, four, and five-star hotels in the Red Sea and Luxor governorates. During the exchange rate change in Egypt, the results reveled that There is no significant difference between male and female guests in terms of price fairness perceptions. On the other hand, there is significant difference between male and female guests in terms of the perceived value. Moreover, there is significant difference in the price fairness and perceived value in hotels based on guests’ nationality and income-levels during the exchange rate change in Egypt. Additionally, there are significant differences in the price fairness and perceived value based on guests’ nationality and the hotel classes (three, four, and five-star) during the exchange rate change in Egypt. Furthermore, this research contributes to filling a knowledge gap and offers practical implications.
ISSN: 2314-7024

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