Hotel Prices and Customer Perception of Rate Fairness: Analytical Study Applied to Five Star Hotels in Cairo
| المصدر: | المجلة الدولية للتراث والسياحة والضيافة |
|---|---|
| الناشر: | جامعة الفيوم - كلية السياحة والفنادق |
| المؤلف الرئيسي: | Mayouf, Magdy Abdel-Aleem Abdel-Ati (Author) |
| المجلد/العدد: | مج11, ع1 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2017
|
| الشهر: | مارس |
| الصفحات: | 250 - 261 |
| ISSN: |
2636-4115 |
| رقم MD: | 979088 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Rate Fairness | Rate Consistency | Rate Transparency | Rate Reference | Hotels
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| المستخلص: |
Recent studies have shown that online travel purchasers tend to be price driven, it is claimed that among ten travelers, more than half of them seeking the lowest prices of services and most buyers are pulled by online discounts to buy travel services. Furthermore the model of price discrimination or differential pricing provides an important analytical insight into discriminatory pricing practices. According to that model, prices charged by hotels are not usually proportional to the marginal costs incurred in producing the service. The hotels adjust their prices according to customer, location or product, and purchase volume….etc. Many hotels are reluctant to implement differential pricing because of potential customer backlash. If customers believe that increased prices are not based on cost increases or changes in market conditions, they may view it as unfair practices. Therefore, this study focuses on answering the question of how a hotel can charge different prices without risking customer perceptions of unfairness. The study uses a questionnaire form to collect research data from the customers of the five star hotels in Cairo. A total number of 120 usable responses were collected. Linear regression was used to test the causal relationships between variables. |
|---|---|
| ISSN: |
2636-4115 |
عناصر مشابهة
-
Best Practices to Maintain a High Hotel Evaluation Rate on Review Sites : Analytical Study Applied to Five Stare Hotel on Trip Advisor
بواسطة: Mayouf, Magdy Abdel Aleem منشور: (2013) -
Alternative Marketing Strategy for Egyptian Hotels After Political Crises: Exploratory Study
بواسطة: Mayouf, Magdy Abdel-Aleem Abdel-Ati منشور: (2016) -
Classifying the Crimes in Cairo Five Star Hotels
بواسطة: Hassan, Magdy Abd El Razik Bab El Khair منشور: (2023) -
Customers And Employees' Perceptions of Some Attributes of Service Quality in Five Star Hotels in Cairo
بواسطة: Abbas, Jehan El Amir منشور: (2012) -
Evaluation of the Performance of Guest Room Attendants of Housekeeping Department: Application to Cairo Three Star Hotels
بواسطة: Aziz, Wael Mahmoud منشور: (2013)
