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الرئيسية > Consumers' Motives and Intenti...>الوصف

Consumers' Motives and Intentions to Use Third-Party Food Delivery Services: Understanding the Role of Technology Anxiety

المصدر: المجلة العلمية لكلية السياحة والفنادق
الناشر: جامعة الإسكندرية - كلية السياحة والفنادق
المؤلف الرئيسي: Abdien, Mohamed Kamal (Author)
مؤلفين آخرين: Ashour, Rabab (Co-Author)
المجلد/العدد: ع21, الإصدار1
محكمة: نعم
الدولة: مصر
التاريخ الميلادي: 2024
الشهر: يونيو
الصفحات: 201 - 220
ISSN: 2314-7024
رقم MD: 1484012
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: HumanIndex
مواضيع:
صناعة المطاعم | الجهات الخارجية | خدمات التوصيل | القلق الرقمي
كلمات المؤلف المفتاحية:
Third-Party Food Delivery Service | Perceived Ease of Use | Perceived Usefulness | Convenience | Technology Anxiety
رابط المحتوى:

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المستخلص: With the development of technology, consumers now want easy, quick, and convenient dining experiences. The food service sector is always coming up with new ideas to keep up with these demands and remain competitive. The emergence of third-party delivery services in the restaurant industry has offered a practical way to enhance delivery capabilities and expand the customer base. Thus, the purpose of the current study is to evaluate the factors motivating customers on placing meal orders using third-party food delivery service. Convenience sampling was employed to gather customer responses from online surveys. The findings demonstrated that consumers’ perceived ease of use, perceived usefulness, habit, and trust are essential elements that have significant impacts on their intentions to use third-party food delivery service. It was also shown that consumers' perceptions of usefulness depended on convenience of service and the variety of food choices offered. Furthermore, it was proved that customers' anxiety about technology had an impact on the relationships between their behavioural intentions and their perceptions of its ease of use or usefulness. The research provides suggestions on how restaurants and third-party food delivery service providers could work together and alter meal delivery service to satisfy both the customer's wants and their own objectives.
ISSN: 2314-7024

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