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A Strategy Plan to Forecast Fashion Trends that Meet the Requirements of the Egyptian Market

المصدر: مجلة مصريقيا
الناشر: جامعة عين شمس - كلية البنات للآداب والعلوم والتربية
المؤلف الرئيسي: Ibrahim, Raghda Ibrahim Mohammad (Author)
مؤلفين آخرين: Ali, Mona M. (Co-Author) , El-Okda, Enas A. H. (Co-Author)
المجلد/العدد: مج4, ع1
محكمة: نعم
الدولة: مصر
التاريخ الميلادي: 2024
الشهر: مارس
الصفحات: 120 - 168
ISSN: 2682-4116
رقم MD: 1492144
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: AraBase, HumanIndex
مواضيع:
صناعة الملابس | تصميم الأزياء | التخطيط الاستراتيجي | السلوك الشرائي
كلمات المؤلف المفتاحية:
Strategy Plan | Forecast | Fashion Trends | Requirements | Redesign | Egyptian Market
رابط المحتوى:
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المستخلص: The change in consumer behavior toward purchasing clothes has led to the emergence of a production method called fast fashion. This depends on copying the latest fashion trends at the lowest cost, and in large numbers. The ultimate goal is to ensure consumer satisfaction while minimizing returns. This study aimed to predict fashion that meets the requirements of the Egyptian market in three steps. Firstly, analyze some global fashion trends for the years 2024-2025. Secondly, identify the extent to which the consumer follows fashion trends and the factors affecting his purchasing behavior through a questionnaire, as well as field visits to some Egyptian factories and production decision-makers. Thirdly, redesign a group of international fashion clothing and conduct a survey of specialists in order to create a strategic plan to learn how to predict and redesign some international fashion trends and acquire new ideas to meet the needs of the Egyptian consumer.
ISSN: 2682-4116

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