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|a eng
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|b الإمارات
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|9 792052
|a Maali, Fatina
|e Author
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|a National Branding and Cultural Diplomacy:
|b A Case Study of the Palestinian Ministry of Foreign Affairs
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|b كلية الإمارات للعلوم التربوية
|c 2024
|g أغسطس
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|a 406 - 425
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|a بحوث ومقالات
|b Article
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|b In the context of rising global competition, national branding has become essential in foreign policy, with cultural diplomacy highlighting national identity and values. Palestine presents a unique case, facing significant challenges in shaping its international image due to the ongoing conflict with Israel. This research explores the role of the Palestinian national brand in cultural diplomacy, utilizing a descriptive analytical approach through literature review and interviews with officials from the Palestinian Ministry of Foreign Affairs. Findings indicate that national branding efforts in Palestinian cultural diplomacy are limited and lack coordination, hindered by a fragmented vision, weak stakeholder collaboration, and constrained resources. The study recommends developing cohesive strategies to enhance the effectiveness of the Palestinian brand in promoting its cultural diplomacy.
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|a العلامة الوطنية
|a الشعارات الوطنية
|a الدبلوماسية الثقافية
|a وزارة الخارجية الفلسطينية
|a السياسات الخارجية
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692 |
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|b National Branding
|b Cultural Diplomacy
|b Foreign Policy
|b State Image
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773 |
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|4 الادب
|4 العلوم الإنسانية ، متعددة التخصصات
|6 Literature
|6 Humanities, Multidisciplinary
|c 018
|e Journal of Arts, Literature, Humanities and Sociology Sciences
|f Mağallaẗ al-funūn wa-al-adab wa-ʿulūm al-insāniyyāt wa-al-iğtimāʿ
|l 111
|m ع111
|o 1889
|s مجلة الفنون والأدب وعلوم الإنسانيات والاجتماع
|v 000
|x 2616-3810
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856 |
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|u 1889-000-111-018.pdf
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|d y
|p y
|q n
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|a HumanIndex
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|c 1492482
|d 1492482
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