Green Marketing Strategic Approaches
| المصدر: | مجلة المعيار |
|---|---|
| الناشر: | المركز الجامعي أحمد بن يحي الونشريسي تيسمسيلت |
| المؤلف الرئيسي: | Brahimi, Farouk (Author) |
| المجلد/العدد: | مج15, ع1 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2024
|
| الشهر: | جوان |
| الصفحات: | 827 - 839 |
| DOI: |
10.54191/2320-015-001-061 |
| ISSN: |
2170-0931 |
| رقم MD: | 1494328 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink, IslamicInfo |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Green Marketing Strategy | Environmental Marketing Strategy | Clean Marketing Strategy | Sustainable Marketing Strategy
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| LEADER | 01943nam a22002417a 4500 | ||
|---|---|---|---|
| 001 | 2238127 | ||
| 024 | |3 10.54191/2320-015-001-061 | ||
| 041 | |a eng | ||
| 044 | |b الجزائر | ||
| 100 | |9 772059 |a Brahimi, Farouk |e Author | ||
| 245 | |a Green Marketing Strategic Approaches | ||
| 260 | |b المركز الجامعي أحمد بن يحي الونشريسي تيسمسيلت |c 2024 |g جوان | ||
| 300 | |a 827 - 839 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b Because there is no unified definition of green marketing strategy, and because each set of definitions reflects the intellectual stage that green marketing went through as a philosophy and as an activity practiced by organizations over a time series that includes special intellectual and philosophical orientations, which constitute an incubator for the contents of the green marketing strategy and its objectives. This study came to shed light on the definitions, concepts and approaches related to green marketing strategy, from its emergence to the present day, with the aim of clarifying the basic stations of change in approaches, and exploring the correct scientific and practical path for the development of the concept of green marketing strategy, while presenting an innovative approach in this field. To establish the foundation for future research. | ||
| 653 | |a المنتجات الخضراء |a الاستراتيجيات التسويقية |a الحملات الترويجية |a قطاعات السوق | ||
| 692 | |b Green Marketing Strategy |b Environmental Marketing Strategy |b Clean Marketing Strategy |b Sustainable Marketing Strategy | ||
| 773 | |4 الاقتصاد |4 الدراسات الإسلامية |6 Economics |6 Islamic Studies |c 061 |e AL-Mieyar Journal |f Al Mi`yār |l 001 |m مج15, ع1 |o 2320 |s مجلة المعيار |v 015 |x 2170-0931 | ||
| 856 | |u 2320-015-001-061.pdf | ||
| 930 | |d n |p y |q n | ||
| 995 | |a EcoLink | ||
| 995 | |a IslamicInfo | ||
| 999 | |c 1494328 |d 1494328 | ||
عناصر مشابهة
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The Role of Marketing Effectiveness in Improving Performance: A Field Study of CPA Bank in Biskra, Algeria
بواسطة: Brahimi, Farouk منشور: (2024) -
تأثير الأبعاد الاستراتيجية للتسويق الكميني على نظم تصميم الحملات الإعلانية
بواسطة: محمود، سلوى أبو العلا منشور: (2024) -
Potential Effects of Strategic Brand Management as a Marketing Approach on Weaknesses and Threats of Textile Marketing in Egypt
بواسطة: Khalifa, Tamer Farouk منشور: (2021) -
The Role of Guerrilla Marketing Strategy to Enrich the Aesthetic and Functional Values of Brand in Egyptian Market
بواسطة: Atrees, Faten Farouk منشور: (2015) -
The Intention of Jordanian Consumer in Purchasing Green Products
بواسطة: أبو دلبوح، زينة عيد منشور: (2017)
