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Green Marketing Strategic Approaches

المصدر: مجلة المعيار
الناشر: المركز الجامعي أحمد بن يحي الونشريسي تيسمسيلت
المؤلف الرئيسي: Brahimi, Farouk (Author)
المجلد/العدد: مج15, ع1
محكمة: نعم
الدولة: الجزائر
التاريخ الميلادي: 2024
الشهر: جوان
الصفحات: 827 - 839
DOI: 10.54191/2320-015-001-061
ISSN: 2170-0931
رقم MD: 1494328
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: EcoLink, IslamicInfo
مواضيع:
كلمات المؤلف المفتاحية:
Green Marketing Strategy | Environmental Marketing Strategy | Clean Marketing Strategy | Sustainable Marketing Strategy
رابط المحتوى:
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المستخلص: Because there is no unified definition of green marketing strategy, and because each set of definitions reflects the intellectual stage that green marketing went through as a philosophy and as an activity practiced by organizations over a time series that includes special intellectual and philosophical orientations, which constitute an incubator for the contents of the green marketing strategy and its objectives. This study came to shed light on the definitions, concepts and approaches related to green marketing strategy, from its emergence to the present day, with the aim of clarifying the basic stations of change in approaches, and exploring the correct scientific and practical path for the development of the concept of green marketing strategy, while presenting an innovative approach in this field. To establish the foundation for future research.

ISSN: 2170-0931