المصدر: | مجلة العلوم الاقتصادية والتسيير والعلوم التجارية |
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الناشر: | جامعة محمد بوضياف المسيلة - كلية العلوم الاقتصادية والتجارية وعلوم التسيير |
المؤلف الرئيسي: | Azzou, Redouane Ait Kaci (Author) |
مؤلفين آخرين: | Boudi, Abdessamad (Co-Author) |
المجلد/العدد: | مج17, ع1 |
محكمة: | نعم |
الدولة: |
الجزائر |
التاريخ الميلادي: |
2024
|
الصفحات: | 229 - 244 |
ISSN: |
1112-8984 |
رقم MD: | 1496683 |
نوع المحتوى: | بحوث ومقالات |
اللغة: | الإنجليزية |
قواعد المعلومات: | EcoLink |
مواضيع: | |
كلمات المؤلف المفتاحية: |
Market | Lubricants | Marketing | Distribution | Enterprise
|
رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
المستخلص: |
With globalization, national economies have had to deal with the opening of the domestic market for the marketing and distribution of petroleum products, particularly lubricants. The objective of this study is to analyze the market and identify the various actors constituting the Algerian lubricants market, with a focus on NAFTAL, a major national company with considerable advantages. However, true competition has emerged in the field of lubricant distribution and marketing in recent years. Our study demonstrates that the Algerian lubricants market is fully liberalized and offers opportunities to other operators who are already present in this market and whose number is constantly growing. Thus, NAFTAL must adapt to the evolving market trends, which requires a radical change in its management methods that have governed it since its inception in the market, allowing it to consolidate its position as a market leader. |
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ISSN: |
1112-8984 |