The Opportunities and Challenges of Creating a Tourism Destination: A Case Study of Future Tourism Possibilities in Saudi Arabia
| المصدر: | مجلة مستقبل العلوم الإجتماعية |
|---|---|
| الناشر: | الجمعية العربية للتنمية البشرية والبيئية |
| المؤلف الرئيسي: | Alyoubi, Hani AttiaAhalla (Author) |
| المجلد/العدد: | مج16, ع3 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2024
|
| الشهر: | يناير |
| الصفحات: | 51 - 72 |
| ISSN: |
2735-5217 |
| رقم MD: | 1497210 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Opportunities and Challenges | Tourism Destination | A Case Study | Future Tourism Possibilities
|
| رابط المحتوى: |
عدد مرات التحميل
1
| المستخلص: |
At the heart of Saudi Arabia’s 2030 Vision Project, there are new sectors that will be established and supported in order to develop their success and to make them the cornerstones of the future economy of Saudi Arabia. One of these is tourism for which the aim is to develop new attractions of the highest standard, which will gain international reputation. The purpose of this research is to identify the opportunities and challenges that Saudi Arabia encounters in order to be a global tourism destination. In particular, it will look at what factors that may account for successfully developing Saudi Arabia into a global tourism brand and identifying the changes and strategies that are required. The Target market for this study are from Europeans, Americans and Canadians nationalities. The sample consisted of 101 adults of both genders and various ages. Results include a discussion of factors influencing destination image, factors preventing people from going to Saudi Arabia, and perceptions of Saudi Arabia as a tourist destination. The study also discusses approaches that can be used to support promoting Saudi Arabia as a tourist destination, including types of tourist activities the country can offer. |
|---|---|
| ISSN: |
2735-5217 |
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