The Importance of Employing CGI Technology in Advertising Design: Advantages and Disadvantages
| المصدر: | مجلة الباحث الإقتصادي |
|---|---|
| الناشر: | جامعة 20 اوت 1955 سكيكدة |
| المؤلف الرئيسي: | Aichouche, Abdou (Author) |
| المجلد/العدد: | مج12, ع1 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2024
|
| الشهر: | جوان |
| الصفحات: | 73 - 83 |
| DOI: |
10.35391/1894-012-001-015 |
| ISSN: |
1748-2335 |
| رقم MD: | 1499565 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Advertising | CGI | Sustainability | Advertising Channels for CGI Integration
|
| رابط المحتوى: |
عدد مرات التحميل
10
| المستخلص: |
This study aimed to identify the significance of employing CGI technology in advertising design, by observing the advantages and disadvantages related to technology, specifying its features, determining the main advertising channels where this technology can be integrated, in addition to highlighting its importance in fulfilling environmental sustainability, supported by examples of the most important advertising campaigns employing this technology. The study reached a set of results, the most notably is the rapid technological changes that have impacted almost all fields have compelled organizations to adopt new methods to convey their promotional messages. Therefore, the adoption of computer-generated imagery technology in advertising campaigns is no longer an option but a fundamental requirement to distinguish their promotional messages amidst the vast clutter of advertisements. |
|---|---|
| ISSN: |
1748-2335 |
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