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Stimulating Domestic Tourism in Algeria: The Role of Social Media in Revitalizing Local Destinations

المصدر: مجلة الرسالة للدراسات والبحوث الإنسانية
الناشر: جامعة العربي التبسي تبسة - مخبر الدراسات الإنسانية والأدبية
المؤلف الرئيسي: Madi, Sabri (Author)
مؤلفين آخرين: Bensouilah, Lilia (Co-Author)
المجلد/العدد: مج9, ع2
محكمة: نعم
الدولة: الجزائر
التاريخ الميلادي: 2024
الشهر: جوان
الصفحات: 333 - 349
ISSN: 2543-3938
رقم MD: 1499972
نوع المحتوى: بحوث ومقالات
اللغة: العربية
قواعد المعلومات: HumanIndex
مواضيع:
كلمات المؤلف المفتاحية:
Stimulating | Domestic | Tourism | The Role of Social Media | Revitalizing Local Destinations
رابط المحتوى:
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المستخلص: This article examines the underutilized potential of social media in stimulating domestic tourism in Algeria, a sector that has faced significant challenges due to economic perceptions and political instability. Despite its rich cultural heritage and scenic landscapes, domestic tourism in Algeria remains underdeveloped, with many Algerians preferring international travel. The paper highlights the pivotal role that social media can play in altering this trend by effectively promoting local destinations and engaging Algerian tourists. Through an analytical approach, it explores how platforms like Facebook, Instagram, and Twitter can be leveraged to enhance the visibility of local attractions, influence tourist decisions, and foster a sense of pride and belonging among locals. The study employs qualitative and quantitative methods to gather data on current social media usage and its impact on tourism choices. Recommendations are provided for tourism stakeholders to craft strategies that utilize social media not only as a promotional tool but also as a means to rejuvenate and economically support the regions dependent on tourism. The findings suggest that with strategic social media use, domestic tourism in Algeria can flourish, benefiting both the economy and the preservation of cultural heritage.

ISSN: 2543-3938

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