Exploring Gamification Advertising and its Role in Audience Engagement
| المصدر: | مجلة التصميم الدولية |
|---|---|
| الناشر: | الجمعية العلمية للمصممين |
| المؤلف الرئيسي: | Yassin, Amira Kadry (Author) |
| المجلد/العدد: | مج14, ع1 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2024
|
| الشهر: | يناير |
| الصفحات: | 163 - 173 |
| ISSN: |
2090-9632 |
| رقم MD: | 1506850 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Gamification | Gamification Ads | Game Mechanics | Gamevertising | Audience Engagement | Over-Gamification
|
| رابط المحتوى: |
عدد مرات التحميل
2
| المستخلص: |
In a constantly evolving world of advertising, where customers are bombarded with countless advertisements. Brands are unceasingly in the hunt for innovative ways to capture and hold audience attention along with audience engagement. Customers nowadays can be discouraged by traditional advertising. One strategy that has emerged and gained significant power in the recent years is Gamification; which has a remarkable ability to transform passive consumers into active participants. By incorporating gaming elements and create immersive experiences that captivate users’ attention and elicit their competitive spirit. This heightened engagement not only increases the time users spend interacting with brand content but also strengthens their emotional connection to the brand itself. Gamification has gained widespread usage in the 21st century as a powerful audience engagement tool. It has been implemented in marketing strategies among a variety of different brands in different industries. This paper explains the concept of Gamification, its key elements, tactics and strategies to effectively use gamification to boost audience engagement. It also looks closely at selected international campaigns that incorporated gamification techniques effectively. Finding that: Gamification is a tool that if crafted and implemented properly in advertising campaigns; it increases engagement levels and offers a unique way to make advertising experience mores enjoyable, memorable and effective. |
|---|---|
| ISSN: |
2090-9632 |
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