Fashion Marketing and Environmental Justice
| المصدر: | مجلة التصميم الدولية |
|---|---|
| الناشر: | الجمعية العلمية للمصممين |
| المؤلف الرئيسي: | El-Dosuky, Amany El-Saeed (Author) |
| المجلد/العدد: | مج14, ع3 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2024
|
| الشهر: | مايو |
| الصفحات: | 119 - 120 |
| ISSN: |
2090-9632 |
| رقم MD: | 1507209 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Fashion Industry | Fashion Marketing | Environmental Justice | Sustainable Marketing & Environment | Marketing of Sustainable Fashion (SF) | Sustainable Campaigns
|
| رابط المحتوى: |
عدد مرات التحميل
1
| المستخلص: |
Fashion marketing seeks to persuade customers to buy more, but the fundamental problem of the fashion industry is caused by this behavior itself. In the past decade, a new marketing system has emerged that presents an alternative approach, raises consumer awareness of social issues in the fashion industry, and influences positive consumer behavior in the pursuit of environmental justice, which is linked to public health and human rights through The marketing of sustainable fashion which aims to educate, influence and, ultimately, move the consumer to change their purchasing behavior. This can be achieved by encouraging fashion brands to create a successful sustainability marketing campaigns. This paper provides a broad overview of the extant literature on the marketing of sustainable fashion (SF), Sustainable consumerism, fashion marketing and environmental justice. Two case studies were conducted on the impact of social campaigns on encouraging the marketing of sustainable fashion, mentioning the most important steps that organizations should follow to create effective sustainable fashion campaigns. |
|---|---|
| ISSN: |
2090-9632 |
عناصر مشابهة
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Using Transformational Reconstruction "T. R." as a Technique for Developing Creativity in Fashion Design Education
بواسطة: El-Dosuky, Amany El-Saeed منشور: (2023) -
Creating Girls Casual Wear Designs Influenced by the Characteristics of Japanese Street Fashion Style
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Smart Technology in Fashion Marketing
بواسطة: Pasha, Samiha منشور: (2022) -
Using the Art of Quilling as a Visual Art to Enrich the Aesthetic Values of Women's Casual Jackets
بواسطة: El-Dosuky, Amany El-Saied منشور: (2024) -
The Importance of Digital Lightening Fashion Technique in Creating Innovative Fashion Marketing
بواسطة: Abdo, Alla Mohammed El- Sayed منشور: (2022)
