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The Usage of Mixed Reality in Climate Change Communication: A Case Study on the Weather Channel

المصدر: المجلة المصرية لبحوث الإعلام
الناشر: جامعة القاهرة - كلية الإعلام
المؤلف الرئيسي: Abdel Aziz, Fedaa Mohamed (Author)
مؤلفين آخرين: Wadie, Sarah Francis (Co-Author) , Ali, Abdelmonem Mohmed (Co-Author) , Elsayed, Mostafa Youssef (Co-Author) , Khairy, Demina (Co-Author)
المجلد/العدد: ع85
محكمة: نعم
الدولة: مصر
التاريخ الميلادي: 2023
الشهر: ديسمبر
الصفحات: 1 - 18
ISSN: 1110-5836
رقم MD: 1508422
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: HumanIndex
مواضيع:
كلمات المؤلف المفتاحية:
Mixed Reality | Virtual Reality | Augmented Reality | Climate Change | Communication | Weather Channel
رابط المحتوى:
صورة الغلاف QR قانون

عدد مرات التحميل

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المستخلص: Merging the real-world environment with a computer-generated one has become possible thanks to mixed reality. With all the phenomena resulting from climate change impacts on earth, it has become increasingly essential to inform the audience about these impacts using a context where physical and virtual worlds can co-exist and simulate the potential environmental issues interactively. Thus, it has become integral to explore the use of mixed reality in climate change communication and understand its role and the relationship between the usage of mixed reality and the representation of climate change. To understand the usage of mixed reality in climate coverage, the study utilizes qualitative content analysis; the study analyzes the employment of mixed reality in the representation of climate change in the Weather Channel on Youtube from 2018 to 2022. The study findings propose an informative role of mixed reality in climate change representation among the necessity of human intervention in facilitating and explaining.

ISSN: 1110-5836