Sports Marketing Approach to Tourism Activation and Sustainability: Qatar World Cup 2022 Experience as a Model
| المصدر: | مجلة الاقتصاد والبيئة |
|---|---|
| الناشر: | جامعة عبدالحميد بن باديس مستغانم - كلية العلوم الاقتصادية والتجارية وعلوم التسيير - مخبر استراتيجية التحول الى اقتصاد أخضر |
| المؤلف الرئيسي: | Ahssen, Djamila (Author) |
| المجلد/العدد: | مج7, ع2 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2024
|
| الشهر: | أكتوبر |
| الصفحات: | 180 - 187 |
| ISSN: |
2661-782x |
| رقم MD: | 1518187 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Sports Marketing | Tourism | Qatar World Cup 2022
|
| رابط المحتوى: |
عدد مرات التحميل
9
| المستخلص: |
This research aims to address sports marketing and study it as one of the approaches that can be relied upon to activate and sustain tourism, by referring to the experience of the Qatar World Cup 2022. The most important results reached were that the relationship between sports and the economy has become inseparable from the development of sports marketing and the growth of its field. The sports economy has become one of the criteria for the development of countries that have begun to compete in hosting various sports events through studied and modern marketing strategies. One of the most important effects of sports marketing on tourism is the significant development of sports tourism. Tourism is considered the primary beneficiary of the 2022 World Cup events in Qatar, as Qatar witnessed a large tourist wave during and after the World Cup events. |
|---|---|
| ISSN: |
2661-782x |
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