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|3 10.35269/1452-015-001-025
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|a ita
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|b الجزائر
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| 100 |
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|9 809655
|a Bouchaib, Rima
|e Author
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| 245 |
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|a Analisi Iconico-Plastica Della Pubblicità IL Non-Verbale Nella Sensibilizzazione Contro IL COVID-19
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| 246 |
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|a The Analysisof the Iconic-Plastic Advertising:
|b The Nonverbal in Raising Awareness against the COVID-19
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| 260 |
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|b جامعة مولود معمري تيزي وزو - مخبر الممارسات اللغوية
|c 2024
|g أكتوبر
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| 300 |
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|a 508 - 525
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| 336 |
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|a بحوث ومقالات
|b Article
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|b The role of media communication consists of persuasion, which is infused on words, images and sounds. Therefore, these elements contribute to the transmission of social and cultural values. The proposed article points to the semiotic strategies implemented by various researchers to persuade the target audience through the analysis and decoding of iconic and plastic signs, which participate in the formation of the advertising image. The interpretation of such signs must be simultaneously processed according to the context, demonstrating the multidisciplinary aspect of semiotic and its communicational and social contribution.
|d Il ruolo della comunicazione mediatica consiste nella persuasione, che si infonda sulle parole, sulle immagini e sui suoni. Questi elementi contribuiscono pertanto alla trasmissione dei valori sociali e culturali. L’articolo proposto punta sulle strategie semiotiche attuate da diversi ricercatori per persuadere il target di riferimento, tramite l’analisi e la decodifica dei segni iconici e plastici, che partecipano alla formazione dell’immagine pubblicitaria. L’interpretazione di tali segni deve essere elaborata simultaneamente a seconda del contesto, dimostrandosi l’aspetto pluridisciplinare della semiotica e il suo contributo comunicazionale e sociale.
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| 653 |
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|a وسائل الإعلام
|a جائحة كورنا "كوفيد-19"
|a الإعلان الإيقوني
|a القيم الاجتماعية
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| 692 |
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|b Semiotic
|b Advertising
|b Iconic Sign
|b Plastic Sign
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| 700 |
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|a Hachouf, Amina
|e Co-Author
|9 391288
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| 773 |
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|4 اللغة واللغويات
|6 Linguistics
|c 025
|f Al Mumārasāt al-luġawiyyaẗ
|l 001
|m مج15, ع1
|o 1452
|s مجلة الممارسات اللغوية
|t Journal of Linguistics Practices
|v 015
|x 2170-0583
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| 856 |
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|u 1452-015-001-025.pdf
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| 930 |
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|d y
|p y
|q n
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| 995 |
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|a AraBase
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| 999 |
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|c 1526304
|d 1526304
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