| المستخلص: |
The new digital environment has revolutionized old thinking methods, because it actually includes analytical frameworks that cover the media phenomenon at all levels. Old thinking methods will also reproduce themselves in the new digital environment, and may return with strength and new features that may give them (old methods) some modernity. At the same time, the ongoing changes have not revolutionized the analytical methods themselves as much as their impact will be evident at the instrumental methodological level through the emergence of new computerized analytical tools. The critical trend will certainly continue to criticize the objectification and commodification of the online cultural product and question the neutrality of the Internet. However, in return, it is necessary to build an Arab research network in media and communication sciences to overcome the existing fragmentation, and this requires steps, including: - The importance of exploiting this “digital revolution” in scientific research and transforming it into a culture adopted by the researcher through daily research practice. - Developing media knowledge through various formative, methodological and structural approaches that include developing the infrastructure of university institutions and the publishing movement, networking between Arab university institutions, linking specialized laboratories in these universities, and linking researchers, research groups and doctoral institutes. - The necessity of keeping pace with the Arab academic study of artificial intelligence and including it in the curricula of faculties, institutes and departments of media in Arab universities; as artificial intelligence is one of the innovations that will end the scientific research methodology in its current form. Therefore, it is necessary to develop a new and different philosophy for the Arab academic media study based on benefiting from the technologies accompanying the Fourth Industrial Revolution so that Arab scientific media research contributes to enriching knowledge and theorizing in media and communication sciences.
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