Digital Marketing for Public Sector Services: The Traffic Safety Experience in the United Arab Emirates
| المصدر: | المجلة الدولية للأداء الاقتصادي |
|---|---|
| الناشر: | جامعة أمحمد بوقرة بومرداس - مخبر أداء المؤسسات الاقتصادية الجزائرية في ظل الحركية الاقتصادية الدولية |
| المؤلف الرئيسي: | Boussag, Karima (Author) |
| المجلد/العدد: | مج7, ع2 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2024
|
| الشهر: | ديسمبر |
| الصفحات: | 93 - 114 |
| DOI: |
10.54241/2065-007-002-006 |
| ISSN: |
2661-7161 |
| رقم MD: | 1533803 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Digital Marketing | Public Sector Services | Traffic Awareness Campaigns
|
| رابط المحتوى: |
عدد مرات التحميل
2
| المستخلص: |
This research paper aims to highlight the importance of using digital marketing in public sector organizations, with particular attention to public security institutions in providing their services and effectively communicate safety awareness messages and persuading the public of their importance. A descriptive approach was adopted to achieve the desired objectives, supported by the experience of one of the Arab countries in this field. The study concludes that strengthening digital marketing activities can assist countries, especially public security organizations, in reducing traffic accidents and raising awareness amongst public. |
|---|---|
| ISSN: |
2661-7161 |
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