| المستخلص: |
The study investigates the language of tourism in selected English travel blogs about Iraq. The language of tourism in these blogs plays a crucial role in influencing and shaping perceptions of the destination. If the language of tourism is not effectively employed, it can negatively affect the representation of the country, thereby influencing the tourism industry and diminishing its appeal. Located in the field of discourse analysis, the study delves into a detailed analysis of the travel experiences and the evaluative language used to appraise the elements of tourism. There is a notable gap in the linguistic analysis of Iraq as a travel destination within online travel blogs. The study aims to uncover how linguistic choices are strategically employed to construct Travellers' experiences. It seeks to uncover the evaluate language used to represent the destination while also providing insights into the explicit and implicit evaluations. A mixed methods approach is used to analyse five travel blogs about Iraq. The study adapts an eclectic model based on Systemic Functional Linguistics, particularly the Ideational and Interpersonal meanings. The ideational meaning is explored through the Transitivity system by Halliday and Matthiessen (2014), while the interpersonal meaning is derived from the Attitude system by Martin and White (2004). The study hypothesises that material processes are the predominant type used in tourism language. The evaluative language are mostly positive, and the elements of tourism are realised through the inscription of attitude. The study also suggests that the use of emotional resources is lesser than the other resources with emphasis on Propriety, Tenacity and Valuation. It concludes that the strategic allocation of the three elements of transitivity influences the way the destination is perceived. Additionally, travel blogs, as a type of tourism discourse, utilise the language to effectively communicate a stances towards the destination. Finally, the structure of travel blogs focuses on providing an objective account of the experiences in Iraq by delivering a descriptive rather than emotional narrative.
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