The Role of Sensory Marketing in Purchasing Decisions: Case Study Bani Hamad Hotel
| المصدر: | مجلة طبنة للدراسات العلمية الأكاديمية |
|---|---|
| الناشر: | المركز الجامعي سي الحواس بريكة |
| المؤلف الرئيسي: | Bouzeroura, Lynda (Author) |
| المجلد/العدد: | مج7, ع2 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2024
|
| الشهر: | ديسمبر |
| الصفحات: | 1811 - 1829 |
| DOI: |
10.51841/2159-007-002-086 |
| ISSN: |
2661-7633 |
| رقم MD: | 1535668 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EduSearch, HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Sensory Marketing | Purchasing Decisions | Five Senses | Consumer
|
| رابط المحتوى: |
عدد مرات التحميل
6
| المستخلص: |
This study aims to demonstrate the role of sensory marketing in purchasing decisions. To confirm this relationship, the researcher designed a questionnaire and distributed it as a tool to collect primary data related to the study's subject. The questionnaire included 18 items, and a total of 118 valid questionnaires, out of 120 distributed, were analyzed. The practical study concluded that sensory marketing plays a role in purchasing decisions. The study also recommended the need to recognize the importance of the position sensory marketing now holds in influencing the consumer's five senses. |
|---|---|
| ISSN: |
2661-7633 |
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