The Impact of Electronic Distribution on Consumer Behaviour Based on the AIDA Model: A Case Study of Delivery Companies in M’sila
| المصدر: | مجلة العلوم الاقتصادية والتسيير والعلوم التجارية |
|---|---|
| الناشر: | جامعة محمد بوضياف المسيلة - كلية العلوم الاقتصادية والتجارية وعلوم التسيير |
| المؤلف الرئيسي: | Hamdaou, Mourad (Author) |
| مؤلفين آخرين: | Boualem, Benzekhroufa (Co-Author) |
| المجلد/العدد: | مج17, ع2 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2024
|
| الشهر: | ديسمبر |
| الصفحات: | 326 - 344 |
| ISSN: |
1112-8984 |
| رقم MD: | 1542120 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Electronic Distribution | AIDA Model | Purchasing Decision
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| المستخلص: |
This study aimed to explore the impact of electronic distribution on consumer behaviour among delivery companies in M’sila, using the stages of the AIDA model. The relationship between the impact and consumer behaviour was tested on a sample of 100 customers. After data analysis using the Statistical Package for Social Sciences (SPSS 25), the findings indicated that respondents had a favourable response towards the electronic distribution of services by the delivery companies under study. Additionally, a statistically significant effect of electronic distribution on consumer behaviour according to the AIDA model was observed. |
|---|---|
| ISSN: |
1112-8984 |
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