The Triad of Consumer Protection and Social and Ethical Responsibility in Marketing Activity: Roles and Orientations
| المصدر: | مجلة الاقتصاد الصناعي - خزارتك |
|---|---|
| الناشر: | جامعة باتنة 1 الحاج لخضر - كلية العلوم الاقتصادية والتجارية وعلوم التسيير - مخبر الدراسات الاقتصادية للصناعة المحلية |
| المؤلف الرئيسي: | Leulmi, Imene (Author) |
| مؤلفين آخرين: | Meziane, Saadia (Co-Author) , Ayache, Zoubeir (Co-Author) |
| المجلد/العدد: | مج14, ع2 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2024
|
| الشهر: | ديسمبر |
| الصفحات: | 41 - 71 |
| ISSN: |
1112-7856 |
| رقم MD: | 1543358 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Consumer | Consumer Protection | Marketing Ethics | Responsibility and Corporate Social | Responsibility
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| المستخلص: |
The consumer is a crucial element in any commercial or economic process. In light of the emergence of unethical practices in marketing and other sectors, researchers, academics and even governments in various countries have placed a renewed focus on consumer protection. Our research paper aims to elucidate the concept of social responsibility. The objective is to examine the roles of organisations and marketing ethics, and to protect the consumer from fraud, deception and unethical practices. We will also look at how to create a culture of marketing ethics and social responsibility to protect the consumer in the workplace. |
|---|---|
| ISSN: |
1112-7856 |
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