The Role of Artificial Intelligence Application in Strategic Marketing Decision-Making Process
| المصدر: | مجلة جامعة جيهان أربيل للعلوم الإنسانية والاجتماعية |
|---|---|
| الناشر: | جامعة جيهان أربيل |
| المؤلف الرئيسي: | Massoudi, Aram H. (Author) |
| مؤلفين آخرين: | Fatah, Sahar J. (Co-Author) , Jami, Mohammed S. (Co-Author) |
| المجلد/العدد: | مج8, ع1 |
| محكمة: | نعم |
| الدولة: |
العراق |
| التاريخ الميلادي: |
2024
|
| الصفحات: | 34 - 39 |
| ISSN: |
2709-8648 |
| رقم MD: | 1548511 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EduSearch, HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Artificial Intelligence | Big Data | Marketing Decision | Marketing | Strategic Decision-Making
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| LEADER | 02641nam a22002537a 4500 | ||
|---|---|---|---|
| 001 | 2291643 | ||
| 041 | |a eng | ||
| 044 | |b العراق | ||
| 100 | |9 757345 |a Massoudi, Aram H. |e Author | ||
| 245 | |a The Role of Artificial Intelligence Application in Strategic Marketing Decision-Making Process | ||
| 260 | |b جامعة جيهان أربيل |c 2024 | ||
| 300 | |a 34 - 39 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b This review article examines artificial intelligence (AI)’s role in strategic marketing decision-making. The researchers interviewed experts with experience in decision-making and used Carrefour Iraq as a case study to identify themes on how humans use AI for better strategic marketing decision-making. The key themes in this review were factors such as big data. efficiency. quality. trust. and limitations for prediction. The study has also looked into the marketing aspect of these themes within the scope of this research. The findings indicate that AI is recognized as a tool that may support humans in making strategic decisions in marketing. However. AI can technically make such decisions without human intervention; people do not want to give AI-complete autonomy in decision-making. Furthermore. the result implies that rather than making decisions independently. AI is more frequently applied to enhance strategic decision-making. It suggests that Al aims to improve decision-making rather than supplant people in daily life. In addition. the study makes the case that Al can assist humans in making better decisions by forecasting future scenarios that consider a particular action consequence. | ||
| 653 | |a الذكاء الاصطناعي |a القرارات التسويقية |a سلوك المستهلك |a التسويق الاستراتيجي | ||
| 692 | |b Artificial Intelligence |b Big Data |b Marketing Decision |b Marketing |b Strategic Decision-Making | ||
| 700 | |9 757326 |a Fatah, Sahar J. |e Co-Author | ||
| 700 | |9 757379 |a Jami, Mohammed S. |e Co-Author | ||
| 773 | |4 العلوم الإنسانية ، متعددة التخصصات |4 العلوم الاجتماعية ، متعددة التخصصات |6 Humanities, Multidisciplinary |6 Social Sciences, Interdisciplinary |c 006 |e Cihan University-Erbil journal of humanities and social sciences |f Mağallaẗ ğāmiʿaẗ Ğīhān- Arbīl li-l-ʿulūm al-insāniyyaẗ wa-al-iğtimāʿiyyaẗ |l 001 |m مج8, ع1 |o 2496 |s مجلة جامعة جيهان أربيل للعلوم الإنسانية والاجتماعية |v 008 |x 2709-8648 | ||
| 856 | |u 2496-008-001-006.pdf | ||
| 930 | |d n |p y |q n | ||
| 995 | |a EduSearch | ||
| 995 | |a HumanIndex | ||
| 999 | |c 1548511 |d 1548511 | ||
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