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الرئيسية > إمكانية تطبيق التجربة الياباني...>الوصف

إمكانية تطبيق التجربة اليابانية بالتسويق في منظمات الأعمال العربية

المصدر: مجلة القادسية للعلوم الإدارية والاقتصادية
الناشر: جامعة القادسية - كلية الادارة والاقتصاد
المؤلف الرئيسي: يوسف، علي محسن (مؤلف)
المجلد/العدد: مج 7, ع 3
محكمة: نعم
الدولة: العراق
التاريخ الميلادي: 2005
الصفحات: 45 - 55
ISSN: 1816-9171
رقم MD: 456002
نوع المحتوى: بحوث ومقالات
قواعد المعلومات: EcoLink
مواضيع:
الاستراتيجية التسويقية | العالم العربي | التسويق | اليابان | العلوم التجارية | نقل الخبرات
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المستخلص: This research is on the with in the applying thejapnes expernce in Marketing labor organiations in the Arab homeland.
This study is regarded as one of modern study and that is because the marketing administrations which is mentioned above do not get the real and enough attention from the managers who ran these mangement.
The managers thought that they are not facing any problems because their products are being marketing without delay and are accepted well by the customers.
This leads to the fact that some labor organizations are still not detention the modern methods in marketing which are based on the modern philosophical application in marketing.
The customers are regarded as the cause of the survial of such establishment and it is neessany to study the needs and desires of the customers befor starting the producution or impoting goods.
It is important to guide and advise them and to take graet deal to the knowledgement that you geat about the labour organization to develop and improve their work and to make it suitable to face the desires and needs of the customers and also to improve the ((Marketing Mix)) tom answes the desire of the customers.
This research comes from the theory that says Marketing of labour organiztions in the Arab Homeland be depending on the modern Marketing concept that proceeds customer’s desire first.
This research consists of three elements as follow:
1- The periods in which Japanese companies adopt the Modern Marketing concept.
2- The second element tells us on the Japanes method in Marketing.
3- Shows the ability of applying the Japanese experiment in Marketing in the labour organization in the Arab homeland through depending on the activites and services and the scientifc understanding which mainly comes from the understanding of modern marketing concept.
ISSN: 1816-9171

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